Kmart Australia has just made it easier for customers to see how home furnishings will look in their own homes with the launch of KBot which uses augmented reality and artificial intelligence.
KBot uses AR technology developed by VALIS to allow Kmart customers see how the products from the August Living range will look in their own environment.
Meanwhile AI powered by Oracle’s Digital Assistant also comes in to play to provide dimensions and features as well as recommending other items that go with the product.
KBot can be accessed by shoppers through klabs.com.au on AR supported iPhones and Android devices.
The AR Quick Look by VALIS provides a fast and easy way to give shoppers the ability for shoppers to visualise 3D products in their own home without the need to download an app.
The views of the product also take into account ambient lighting and have smooth and accurate tracking plus a streamlined user interface that’s easy for customers to navigate.
“The immersive AR and AI experience was designed to bring joy and inspiration to our customers’ lives, and with extra help from our AI chatbot personality – KBot assist – we have been able to make shopping easier for customers by sprinkling delight across the customer journey,” said Melissa Wong, Head of Digital, Kmart.
“Our customer centric approach was pivotal in the way we collaborated with our valued partners when designing the mobile experience to maximise the technology enablers like Augmented Reality and AI.
“This has truly changed the way we engaged our customers.”
With many more Australians spending more time at home this year, there has been even more demand to make their home even more comfortable for both work and living.
“AR is sometimes viewed as a gimmick, but this mindset causes brands to miss out on the opportunity to excite and engage their customers like never before,” said Luke Cameron, founder and CEO, VALIS.
“Product based AR, when done well and made easily accessible, can strengthen consumer trust, provide a memorable interaction with a brand.
“Working with a brand like Kmart is a dream. They are progressive, open to experimentation and really prioritise the experience they are providing their customer.
“To be the first retailer to bring a combined AR and AI experience to market really shows how much they have been listening to consumer trends and are willing to go that extra experimental step to deliver a really unique customer experience.”