Sony has released the pricing and availability of its new Bravia True RGB TV range, which introduces Sony’s proprietary RGB Backlight Master Drive Pro to achieve the largest colour volume ever in Sony’s home TV history.
Sony’s True RGB TVs include the Bravia 9 II and the Bravia 7 II.
The Bravia 9 II starts at $5,999 for the 65-inch model while the Bravia 7 II is available from 50 inch and above and starts at $2,699.
Sony has reached all the way back to its film studio roots and its mastery in colour reproduction and colour grading from lens to lounge room to deliver the basis of the True RGB’s colour performance.
The new Bravia True RGB TVs precisely control red, green, and blue light sources to deliver accurate colour reproduction and wider viewing angles.
Conventional TVs rely on a single white or blue backlight to produce colour but Sony’s True RGB technology, similar to technology used by other brands, uses dedicated red, green, and blue LEDs for enhanced colour purity and brightness.
Regular displays may suffer a loss of colour depth as brightness levels increase.
This is not an issue with Sony’s True RGB, which has been engineered to maintain rich and accurate colour even in high brightness scenes.
So what the viewer is left with is brighter highlights, better contrast, and a more accurate and life-like image for an even more immersive viewing experience.
“Sony has been advancing LED control for over 20 years from our first independent RGB light sources in the Qualia 005 [2004] through to our flagship Backlight Master Drive. premiering in 2016,” says Michael Bell, Head of Home Entertainment Business Unit, Sony Australia.
“Our new True RGB represents a breakthrough that combines the precision of individually controlled RGB LEDs with the best aspects of both Mini LED and OLED, giving viewers purer colour, higher brightness, and picture accuracy that holds up in any room.”
BRAVIA 9 II and BRAVIA 7 II SHARED FEATURES
The Bravia 9 II and Bravia 7 II have the same independently driven red, green, and blue LEDs with precision a reproduction even in bright viewing environments.
The new Sony True RGB TVs achieve an unprecedented colour volume, the highest in Sony’s home TV history.
The Sony RGB Tri-Luminous Max and RGB Backlight Master Drive Pro are the traffic cops for each LED and control them with high precision, resulting in improved brightness, reduced blooming, and purer colour than a typical Mini LED display.
The Bravia 9 II will be available in sizes 65-inch ($5,999), 75-inch ($7,499), 85-inch ($9,999) and 115-inch ($44,999).
The Bravia 7 II will be available in 50-inch ($2,699), 55-inch ($2,999), 65-inch ($3,999), 75-inch ($5,499), 85-inch ($7,499) and 98-inch ($12,999).
They have all been studio calibrated to perform at the optimum level for various streaming platforms including Netflix and Prime Video.
Both new Sony true RGB TVs have Acoustic Multi-Audio Plus for cinematic surround sound while Voice Zoom 3 powered by AI enhances dialogue clarity.
Each TV also has a Mirage stand that can conceal cables for a cleaner clutter-free look.
The new Sony True RGB TVs are also powered by Google TV with Gemini, which introduces AI-powered assistance, which helps with content discovery and personalization.
ADDITIONAL BRAVIA 9 II FEATURES
The Sony Bravia 9 II has Contrast Booster 40 and Luminance Booster Pro to create even more accurate colours with stunning contrast at higher brightness levels.
Also on board is Immersive Backlight Pro, Sony’s proprietary glare-free and low-reflexion screen treatment.
Another new feature is Immersive Backlight Control Pro, which drastically reduces reflections and offers richer, deeper blacks even in bright viewing environments.
The Bravia 9 II also has improved audio with up-firing beam tweeters and side sound-positioned tweeters to lift the surround sound gain with more depth and true immersion.
Availability and Pricing
| BRAVIA 9 II | BRAVIA 7 II | BRAVIA Theatre Trio | |
| SRP and Available timing in Australia | 65”: $5,999 AUD from July 75”: $7,499 AUD from July 85”: $9,999 AUD from July 115”: $44,999 AUD from September | 50”: $2,699 AUD from July 55”: $2,999 AUD from June 65”: $3,999 AUD from May 75”: $5,499 AUD from June 85”: $7,499 AUD from June 98”: $12,999 AUD from August | $2,999 AUD from July |
