Leading internet security company Norton has added protection against AI-powered deepfake scams in the Norton Genie AI Assistant on Norton 360 mobile apps.
This new Norton Deepfake Protection gives users a way to defend against malicious AI-generated audio and video content.
We’ve all seen deepfake examples of celebrities and other public figures being used in scams.
AI generated voices are also being deployed more often by cyber criminals.
The Genie AI Assistant analyses audio and visual content for signs of manipulation.
It can not only detect AI-generated voices but also spot inconsistencies and other deformations in the physical features of people in the videos.
And if a deepfake is detected and deemed harmful, the Genie AI assistant will guide you through what you need to do.
“As AI-generated voices and faces become harder to distinguish from the real thing, trust is rapidly becoming one of the most fragile elements of our digital lives,” said Leena Elias, Chief Product Officer at Gen, Norton’s parent company.
“The line between truth and deception is blurring, especially when malicious actors can abuse AI to create scams that replicate voices and imagery with startling realism.
“This is why we’ve made our deepfake protection accessible to people who don’t have AI hardware, so they can confidently navigate and consume digital content without second-guessing what they see or hear.”
The Norton Deepfake Protection in the Genie Scam protection supports English language YouTube videos and will expand to other platforms and other languages in future updates.
It is currently available in the Norton 360 mobile app in the US, UK, Australia and New Zealand on Android and iOS with desktop support coming soon.
