Canon now offering five-year warranty on digital, DSLR and mirrorless cameras and lenses
Camera brand Canon has today announced it will now offer a five-year standard manufacturer warranty for its mirrorless, DSLR, digital video camera and lens ranges.
The new extended five-year warranty applies to purchases made from today and is a demonstration of Canon’s confidence in the quality and reliability of its products.
Canon Australia commissioned the independent Consumer Warranty Expectations Survey 2019 which found the length of a product’s warranty was linked to a customer’s impression of that product’s quality and value and the level of trust in the brand.
The study found longer warranty periods made the brand appear more trustworthy and proof that a brand is confident in the quality of its products.
Canon says its new five-year warranty is a response to Australian consumers expectations.
“It is time for brands in the industry to modernise their manufacturer warranties to reflect consumer expectations of quality, trust and good value,” says Jason McLean, director – consumer imaging, Canon Australia.
Australian consumer habits are also being shaped because of an impression of planned obsolescence.
The rise of transient goods – a perception that has conditioned consumers into thinking that technology is outdated quickly and will only last one or two years – has also changed
The research showed that six of the seven top mobile phones priced between $1,200 and $3,000 provided two-year warranties.
In the digital camera category, for interchangeable lens DSLR or mirrorless products price between $1,100 and $3,000, six major brands were compared with three offering one-year warranty while the other three offered two-year warranties.
One of these brands offers customers the option of increasing its one-year warranty to two years in exchange for additional personal information.
The Consumer Warranty Expectations Survey revealed more than a quarter of respondents (28 per cent) expected a warranty of four years or more for their expensive camera equipment.
The research also revealed Australian consumers don’t expect warranties to extend past three years even when it comes to more expensive products like refrigerators and televisions which are expected to last between five and 11 years in your home, according to a Choice survey.
“At the end of the day, every brand should be providing products that offer the most value and the best possible experience to its consumers,” McLean said.
“If Aussie consumer electronic brands are confident in the quality of their higher-end products, why wouldn’t they follow our lead in backing it with an appropriate manufacturer warranty?
“When purchasing a product online during the sales, confirm that the product you’re buying is supported by a genuine Australian manufacturer warranty to give you peace of mind that you’re covered should the product have a defect,” says McLean.
Canon is urging customers to look beyond the product’s price and consider the length of the warranty that would cover their investment and indicate the brand’s confidence in the quality of its products.
“As consumers you can demand the best experience from the local brands you buy from,” McLean said.
“Know your rights as consumers and help stem the shift to a transient goods culture by supporting brands that demonstrate their confidence in the quality of the products they provide.”
The Canon five-year warranty does not apply where damage is caused by external factors including normal wear and tear, damage caused outside Canon’s control including accidents, electrical faults, power surges, internet connection fault, vandalism or burglary, your negligent or improper use of the products including failing to follow operating instructions or providing an unsuitable environment, leaking batteries and liquid exposure (except for waterproof products).