Now you’ll be able to watch NRL and AFL highlights on Facebook
Facebook has partnered with Australia’s biggest sporting codes – the NRL and AFL – to showcase match highlights on the popular social networking platform.
Facebook is offering a lot more video content and has even created the Facebook Watch page where you can find videos from your favourite Facebook pages as well as recommended content.
The new partnership with the NRL and AFL means users can catch up on highlight packages, live original programs and classic matches along with weekly wrap-up shows for both the men’s and women’s games.
Sport has always been a popular topic in Watch and made Facebook a popular new channel for sporting organisations and players to engage with their fans in a whole new way.
Andrew Abdo, NRL Chief Commercial Officer, commented:
“This is about providing another avenue for new and existing fans to access our game.” Andrew Abdo, NRL Chief Commercial Officer, said.
“Our club members are increasing every year and our national and global audiences continue to diversify and consume their rugby league content where and when they want.”
“This is a fantastic opportunity to extend our reach and product offering across two social media platforms that reach billions of people every day.”
Julian Dunne, Head of Content and Distribution at the AFL said: “The AFL is excited to continue our partnership with Facebook. We have such a passionate and loyal fan base and we want to ensure that our AFL and AFLW content reaches as many fans as possible and they can consume it all over the globe across the channels they prefer.”
Facebook is also working with Cricket Australia to extend the partnership to include even more content which is already included 36 of the Women’s Big Bash League (WBBL) matches streamed across the platform.
“Each month 16 million Australians come together on the platform to connect and share with family and friends, and key sporting moments are regularly a focus of conversation,” says Will Easton, managing director of Facebook Australia.
“Sports fans on Facebook are one of the most highly engaged communities and these partnerships with the codes offer followers exciting content to engage with in new ways.
“We’re thrilled that through Facebook, Aussies will be able to get the highlights from both sports and live original programs.”
But, of course, Facebook will also include advertising on the platform with non-skippable 15 second ads.
“For advertisers, this means non-skippable ads up to 15 seconds, which is a format the industry has been asking for,” said Naomi Shepherd, Facebook Australia director.
“Results have shown the impact that our in-stream ads can offer. 70 per cent of ads are viewed to completion.”
Other Facebook Watch features include:
– Premieres: Premieres enable publishers to release pre-recorded video as a live moment. This allows fans to interact and experience new videos together.
– Watch Parties: Watch Party is a new way for people to watch videos on Facebook together in real time. Once a Watch Party is started, members of a Facebook Group can watch videos, live or recorded, and interact with one another around them in the same moment.
– Stories: Facebook Stories are a visual way to share content, it is a feature that adds filters and effects to images, photographs, or videos on your phone. The content is ephemeral, lasting just 24 hours.
– Ad Break: Ad breaks are a way for brands to earn money from the videos and content they’ve produced. Ads are placed at natural breaks in the content, or brands can choose placements yourself. Here, brands earn a share of the resulting revenue.
– Social Good/Donate Now: Non-profit fund-raising tools (including donate buttons and non-profit fundraisers) allow people to raise money for non-profit organizations.
– IGTV: IGTV is a standalone vertical video application owned by Instagram made primarily for smartphones.