It’s Data Privacy Day today and Apple has taken the opportunity to unveil new educational resources which help users understand and take control of their data.
Apple has always been a privacy advocate and provided ways for people to see exactly how their data is being used and provide tools to protect it.
Apple has also created a video in partnership with Ted Lasso star Nick Mohammed entitled “A Day in the Life of an Average Person’s Data”.
https://youtu.be/1HWUjMjaBJI
Apple already offers features like App Tracking Transparency which lets users decide how apps use their data and whether it tracks them across the Internet as well as Privacy Nutrition Labels on apps so people know precisely how their data will be used.
From this week, there will be a new today at Apple session called “Taking Charge of Your Privacy on iPhone”.
These sessions will include Mail Privacy Protection, Safety Check, Location Services and Passkeys.
Mail Privacy Protection can hide your IP address and privately load all remote content which makes it harder for senders to follow your mail activity.
Without this protection email marketers can tell whether your email was opened and even where you opened it.
Safety Check is the feature that allows users to disconnect from apps, people and devices that they no longer want to be associated with.
“We created Today at Apple to spark creativity and enable our customers to get the most out of their Apple products and features,” said Tracey Hannelly, Apple’s senior director of Retail Engagement and Marketing.
“We’re thrilled to offer this new Today at Apple session to help our customers learn more about our industry-leading privacy features as we celebrate Data Privacy Day.”
Apple’s products and services have privacy built in right from the moment a user opens their devices and every time they use an app with privacy technologies built to minimise how much user data anyone can access.
The Safari browser, for example, can prevent you being tracked across the internet while the Health app keeps all your records private.
Apple says every user should clearly know how their data is being used as well as having access to the tools to decide when and with who they want to share that data with.
In the short film “A Day in the Life of an Average Person’s Data” we follow Ted Lasso star Nick Mohammed through his average day and explaining how bad actors can misuse your data and how Apple endeavours to keep his personal data safe and sound.
“At Apple, we’re focused on designing devices, features and services that keep users in control of their personal data,” said Erik Neuenschwander, Apple’s director of User Privacy.
“Over the years we’ve integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer and understand how privacy is at the centre of everything we do.”
