HTC announces pricing and availability of U Ultra and U Play flagship smartphones

HTC has announced the release date and pricing for its new U Ultra and U Play flagship smartphones which offer a range of new features and a system that learns more about the user and their habits.

The HTC U Ultra has a 5.7-inch display along with a small secondary screen that relays notifications and reminders without disturbing what you’re doing on the main screen.

HTC’s U Play has a smaller 5.2-inch display.

Each device has a thin premium look with a light-bending liquid surface design and a user interface that adapts to the user to provide timely reminders and notifications.

The devices also offer a premium audio experience that can adapt to the way the user hears sound.

And, like Apple did with the iPhone 7, HTC has removed the headphone jack and included a pair of earphones that will connect through the USB-C port.

The HTC U Ultra with the small secondary screen beside the camera


The devices will go on sale on March 8 outright and on a plan through Vodafone.

The HTC Ultra U will have a premium price tag of $1,199 or for $8 a month on a $80 Vodafone plan ($88 per month) with the first two months free as a bonus.

The HTC U Ultra and U Play will not have a headphone jack

For the HTC U Play, it will cost $799 or be available on a Vodafone Red plan for $5 per month on a $60 plan ($65 per month).

The HTC U Ultra and U Play will be available in four colours – sapphire blue, brilliant black, ice white and cosmetic pink.

The HTC U Ultra

Vodafone will have all colours of the HTC U Ultra while JB Hi-Fi and Harvey Norman will stock black, blue and pink.

For the HTC U Play, Vodafone will have black, white and blue while JB Hi-Fi and Harvey Norman will have black, blue and pink.

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