Hisense unveils new ULED XD TV with Dual Cell technology for even deeper black levels
Hisense has unveiled its latest ULED TV – the ULED XD – which takes advantage of the company’s new Dual Cell technology that creates black levels to rival OLED TVs.
Unlike a regular LED TV, the Hisense ULED XD TV uses two LCD layers which are bonded together precisely.
The first layer is greyscale or monochrome and controls the luminance while the second layer handles colour.
With a full array backlight, the greyscale layer sits behind the colour layer and can more effectively block light from the pixels that need to be darker.
As a result there can now be more than two million dimming zones.
When you add the Hisense proprietary Quantum Dot technology and Dolby Vision HDR, the fusion of all these layers creates brilliant colours and black levels that far deeper than existing LED TVs on the market.
“If there ever was a Hisense TV technology to challenge OLED, this would be it,” says Andre Iannuzzi, Hisense Australia head of marketing.
“With its highly innovative composition and design, the ULED XD combines two LCD layers that are fused together to create one incredibly impressive display.
“It sets a new standard in LED TVs and we can’t wait to introduce it to Australians.”
Also onboard is Hisense’s Hi-View Engine which produces crisp picture quality and clarity to suit whatever you’re watching whether it’s a movie, sport or streaming content.
The Depth Enhancer also comes in to play along with Adaptive Sports Mode and Game Mode which can optimise the experience when the TV is used to enjoy this content.
And not only does the TV look good, it sounds good as well with Dolby Atmos built-in.
Also under the hood is Bluetooth connectivity and the latest VIDAA operating system that is powered by AI.
The screen sits atop a folded aluminium stand and has a crisp metallic finish and a floating edge screen.
Hisense will release more information about screen sizes, pricing and availability of the ULED XD TV in the first half of 2020.
* Stephen Fenech travelled to Las Vegas with support from LG, Samsung and Hisense