Which smartphone is right for you – mid-tier or flagship?

The post was written in partnership with Samsung.

There are lot of things to consider when deciding on your next smartphone. After all it is not just for making calls and sending messages – it is your camera, your computer, your music player, movie player, internet browser and your e-book.

And there is now a wide range of choices from the mid-tier all the way through to the latest flagship devices.

Samsung Electronics has one of the widest smartphones ranges on the market and has several choices for customers at the mid-tier (about $400 and higher) level all the way through to the latest flagship ($1000 and higher) devices.

From the Galaxy A Series to the Galaxy S Series and the Galaxy Z Fold line-up, Samsung has numerous options for smartphone buyers at every price point – which is one of the main reasons why Samsung is the world’s number one smartphone manufacturer.

But which device is most suited to you, your needs and your budget?

Here are some things you should consider to help you decide on the right device for you:

DO YOU WANT THE VERY LATEST TECHNOLOGY?

Smartphone manufacturers (like Samsung) are very competitive and are constantly developing new technology.

The first place you’ll find those innovations is in the flagship range of devices because it gives  a competitive edge and makes it more compelling to  customers.

Recent examples of technology introduced in flagship devices are higher quality multi-lens camera systems, the fastest processors, in-screen fingerprint readers, folding screens and displays with 120Hz refresh rate.

The good news for customers is that these features eventually filter down to the mid-tier phones.

For example, the upper mid-tier Samsung Galaxy A71 has a quad-camera system and in-screen fingerprint reader – features first seen in Samsung’s flagship devices that are not available in a phone priced under $1,000.

Additionally, the S20 Fan Edition device is another one of Samsung’s devices that offers you an entry into a premium device, under $1,000.

BUILD QUALITY AND DESIGN

 Not every car looks like a Ferrari, just like not every phone looks like a flagship phone.

The top shelf smartphones are top shelf because they have stunning designs and are made of the finest materials.

The Galaxy Note20 Ultra has a stunning metal body with exquisite details and Corning Gorilla Glass Victus – the toughest Gorilla Glass ever.

Mid-tier phones have eye-catching designs but are made of material that is more affordable to manufacture and therefore helps keep the price of the smartphone down.

DISPLAY

 The screen is an important feature to consider because we will be looking at it all day.

This is often one feature that can truly separate the mid-tier from flagship devices.

But even mid-tier smartphones like the Samsung A51 has a Super AMOLED display with a 1080 x 2400 resolution which just goes to show the amazing quality at this level.

If you prefer the folding 7.6-inch display of the Samsung Galaxy Z Fold 2 then you are in flagship territory.

Other factors like HDR (high dynamic range) and the resolution are also what separates the mid-tier from high end devices.

CAMERA

One of the most popular features of a smartphone is the camera and it is one of the factors that often make customers decide on the device they want to buy.

We don’t choose phones because they make good phone calls – it’s because they take photos and can make us look our best in selfies.

But today the camera in a mid-tier smartphone is excellent.

A few short years ago that same camera was included as part of the package of the flagship phone.

This trickle-down effect is a good reason to consider the mid-tier smartphones – eventually all of the flagship features will filter down to these more affordable smartphones.

Things like multiple lenses, improved photography in low light and shooting 4K video.

But if you don’t want to wait that long and want to do things like shoot 8K video and enjoy incredible zoom levels at the highest quality then you’d be keeping an eye on the latest and more expensive smartphones.

The post was written in partnership with Samsung.