Apple breaks opening weekend sales record for iPhone 6 and iPhone 6 Plus
Apple announced a record-breaking opening weekend for the iPhone 6 and iPhone 6 Plus with sales exceeding 10 million in the first three days.
Aggregate sales and pre-orders from Australia, US, UK, Canada, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore smashed the previous record.
Lines outside Apple Stores across Australia all told the same story with the people camping out for days and stretching for up to a kilometre from the doors.
“Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn’t be happier,” said Tim Cook, Apple’s CEO.
“We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.
“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”
The sold out sign for the iPhone 6 Plus sign went up in the main Sydney Apple store in George St after an hour.
Telco stores also experienced the same rush with the larger iPhone proving the most popular.
This week the iPhone 6 and the iPhone 6 Plus goes on sale in an additional 20 countries with an ambitious target of 115 countries before the end of the year.
Customers can check for stock availability online at the Apple website or through the Apple Store app.