Twitter begins trial to allow in-tweet purchases
Twitter is testing a new service that will turn the site from a social network to a shopping centre with users able to buy products directly from a tweet.
In a limited trial, some of Twitter’s test partners’ tweets will include a “buy” button to allow followers to purchase the item then and there.
The service will include merchandise and special offers that will only be offered on Twitter and will allow users to act on them from their feed from their browser or mobile app.
Once users hit the “buy” button they will see additional details about the product before entering payment and shipping information.
That information is then sent directly to the merchant.
Twitter’s new service is also giving security the highest priority with any information shared by the users encrypted and safely stored after the first transaction.
Credit card details are shared securely and won’t be shared with the seller without the user’s permission.
Other artists, brands and nonprofit organisations will also be joining the program in the coming weeks.
Brad Paisley (@bradpaisley)
Death From Above 1979 (@dfa1979)
Demi Lovato (@ddlovato)
Global Citizen (@GlblCtzn)
The Home Depot (@HomeDepot)
Hunter Hayes (@HunterHayes)
Keith Urban (@keithurban)
The Nature Conservancy (@nature_org)
Mike Stud (@mike_stud)
Panic! At The Disco (@panicatthedisco)
Ryan Adams (@TheRyanAdams)
The New Pornographers (@TheNewPornos)
twenty one pilots (@twentyonepilots)
Wiz Khalifa (@wizkhalifa)
9/11 Day (@911Day)