Navman pivots away from sat navs to focus on the growing dash cam market
Navman has announced a major pivot to focus on the rapidly growing dash cam market and will cease to design and manufacture personal navigation devices (PND) for Australia and New Zealand.
The current 2023 Navman GPS range will be its last, but support will be still there for customer service and tech support along with map updates beyond the two-year warranty until the end 2026.
The company has sold more than 3 million sat nav products across Australia and New Zealand. Last year’s sales were more than 30,000.
There are a few reasons behind Navman’s decision including the growing use of navigation on smartphones along with the inclusion of Apple CarPlay and Android Auto in most recently manufactured cars.
Navman parent company MITAC Digital Technology Corporation also had to deal with the rising costs of product development and freight costs along with the worldwide shortage of screens and chipsets.
Developing new sat navs for Australia and New Zealand was no longer viable but the Navman brand is still well and truly alive.
Navman will still develop new models of its leading MiVue dash cam range for consumers as well as develop connected dash cams for enterprise and business customers.