New iPad’s record 3 million sales in opening weekend
Apple has announced its strongest iPad launch ever with more than three million devices sold worldwide in a huge opening weekend.
Sales of the new iPad – the third generation version of the popular tablet device – kicked off in Australia on Friday – one of the first places in the world where eager customers could get their hands on the device.
The new iPad has a head-turning ultra definition Retina Display, a faster A5X processor with quad core graphics processor and an improved 5 megapixel camera.
“The new iPad is a blockbuster with three million sold – the strongest iPad launch yet,” said Phil Schiller, Apple senior vice president of worldwide marketing.
“Customers are loving the incredible new features of iPad, including the stunning Retina Display and we can’t wait to get it in the hands of even more customers around the world on Friday.”
In comparison, the original iPad took 28 days to sell its first million units in 2010 while the iPhone 4S sold more than four million in its opening weekend in October 2011.
Last week the new iPad went on sale in Australia, US, UK, Japan, France, Canada, Germany, Hong Kong, Puerto Rico and Singapore.
In March 23, the new iPad will be released in Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
The new iPad set records despite the fact it is about 50g heavier and 0.6mm thicker and with limited compatibility with 4G networks around the world.
In Australia, while the 4G is not compatible, it still performs faster than the iPad 2 on Telstra’s 3G network thanks to the device’s new dual channel HSPA+.
Meanwhile Apple has announced plans to spend part of its massive $100 billion war chest.
The company intends to initiate a dividend and share buy-back program which will start later this year.
“We have used some of our cash to make great investments in our business through increased research and development, acquisitions, new retail store openings, strategic prepayments and capital expenditures in our supply chain, and building out our infrastructure. You’ll see more of all of these in the future,” said Tim Cook, Apple’s CEO.
“Even with these investments, we can maintain a war chest for strategic opportunities and have plenty of cash to run our business. So we are going to initiate a dividend and share repurchase program.”