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Apple Watch to go on sale direct to customers in Apple retail stores

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Apple has announced it will begin selling Apple Watch through its retail stores as the company makes progress to clear its order backlog since the product launched six weeks ago.

Customers who are looking buy the new Apple Watch and their choice of watch bands will be able to make that purchase from Apple Stores in two weeks.

Until now, the only way customers could order the Apple Watch was through Apple’s online store and with a shipping time of about 4 weeks.

On June 26, Apple Watch will go on sale in even more countries – Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan.

Apple Watch is already available in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US.

“The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world,” said Jeff Williams, Apple’s senior vice president of Operations.

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READ TECH GUIDE’S APPLE WATCH REVIEW

“We’re also making great progress with the backlog of Apple Watch orders, and we thank our customers for their patience.

“All orders placed through May, with the sole exception of Apple Watch 42 mm Space Black Stainless Steel with Space Black Link Bracelet, will ship to customers within two weeks.

“At that time, we’ll also begin selling some models in our Apple retail Stores.”