LG will unveil a new range of Super UHD LCD TVs with Nano Cell technology at the Consumer Electronics Show in Las Vegas which will offer lifelike images and brilliant colours.
The company says its new panel technology will take LCD TV quality to an all-new level.
The Super UHD LCD TVs – models SJ9500, SJ8500 and SJ8000 – offer Active HDR (high dynamic range) with Dolby Vision which can handle multiple HDR formats.
This means customers can be assured they can access a wider range of high-quality HDR content.
On the design side, the LG Super UHD LCD TVs have thin designs – just 6.9mm at its thinnest point – and a sleek look so it will look good in any space in your home.
Nano Cell technology uses particles approximately one nanometer in diameter that combine to create more accurate colour.
It works by absorbing surplus light wavelengths and improving the purity of colour that’s displayed on the LCD TV screen.
This ability to absorb light allows the TV to render colours more accurately instead of colours blending with other colour wavelengths and looking faded.
Another benefit of the Nano Cell technology is its ability reduce on-screen light glow when surrounded by strong ambient lights.
Nano Cell also offers Ultra Luminance technology for brighter and crisper highlights which can render more than a billion colours.
LG has also partnered with Technicolor – Hollywood’s go-to experts in image and colour – so the new LCD TV range will offer the same colour science that’s applied to Hollywood’s premium content.
As with other LG TVs, these new LCD TVs are also running the latest webOS 3.5 smart TV platform for easy navigation and faster access to the TV’s features.
Users can also access services like Netflix and Amazon at the press of a single button on the remote.
“Our 2017 SUPER UHD TV line-up with LG’s proprietary Nano Cell technology is a breakthrough in display technology that advances the LCD TV viewing experience to a level unlike any other,” said Brian Kwon, president of the LG Home Entertainment Company.
“Nano Cell is another example of how LG is innovating and pushing the boundaries of display technology to meet the evolving needs of our customers.”
* Stephen Fenech travelled to Las Vegas as a guest of LG.