A new Meta One subscription service has been launched to provide expanded functionality for creators and businesses across Instagram, Facebook, and WhatsApp.
Meta One is a plan which will offer access to more tools and features and AI to help reach more people and grow your business.
Instagram, Facebook, and WhatsApp will still be free to use and the core experience will remain unchanged.
But for those looking for more, the Meta One subscription service will unlock even more tools and capabilities and expand the AI usage to take it far beyond the free experience.
Meta says it is launching more than 50 features on Instagram, Facebook, WhatsApp, and Meta AI along with improvements to Edits, AI glasses and more in the months ahead.
There are four tiers of Meta One bundle plans for businesses and creators – Meta One Essential ($22.99/month), Meta One Advanced ($76.99/month), Meta One Expert ($229/month) and Meta One Max ($769/month).
Whether you want to grow an audience or run a business – running a social media account can be a lot of work from creating the content and trying to stand out from the crowd.
And all the while you also still want to resonate with your existing audience without having to set up a new account or download a new app.
Earlier this year Meta One single-product plans were launched Instagram Plus, Facebook Plus and WhatsApp Plus – starting at $3.99/month – which allowed users to create more of a connection with their followers and improve your creativity on Facebook and Instagram and provide more organisation and personalization on WhatsApp.
And these plans continue to improve.
Instagram Plus recently included custom DM and story fonts along with notifications when certain people view your Story while Facebook Plus added Messenger customization options and more real insights.
WhatsApp Plus will offer options for storage for chat and media backups while also creating focus schedules so you can make better use of your time by muting or hiding chats at certain times of the day or night.
But now Meta One takes things even further with Core and Premium plans that bundle the features from single product plans and offers more usage of the most compute-intensive AI capabilities.
With these plans users can generate more media, including creating and editing images and generating videos, and use in-app AI models like Restyle on Instagram more.
It will still be free to use Meta AI for everyday use.
Core and Premium plans are for users who want to be even more creative and produce more content using AI tools.
And more features and skills will be added for small businesses and creators to manage marketing end-to-end, run their business, and create content and optimise their brand.
One example is Edits Plus, which is coming to Meta One, along with a new product plan that offers more cloud storage so you can sync and access projects across devices.
There will also be deeper Instagram insights so you can analyse your audience engagement and brainstorm new ideas.
Meta One plans are now available globally start at $3.99/month for single products, $11.49/month for individual bundles, and $22.99/month for creator and business bundles.
Single product plans
– Instagram Plus (AUD 5.49/mo): Express yourself, connect deeper with friends and customise your experience in new ways.
– WhatsApp Plus (AUD 3.99/mo): More ways to stay organised and express your personality with exclusive themes and icons, special effect stickers, and the ability to pin more chats.
– Facebook Plus (AUD 5.49/mo): More ways to make Facebook yours and supercharge your experience with features like custom app icons, super hearts, and more.
Bundle plans for individuals and AI power users
– Core (AUD 11.49/mo): Restyle more Stories on Instagram, use voice effects and creative tools more often, and generate more images and videos with Meta AI. Plus, express yourself in more ways with our individual app features (Instagram Plus, WhatsApp Plus, Facebook Plus).
– Premium (AUD 29.99/mo): Everything in Core, with the most room to create content with Meta AI and across our family of apps.
Bundle plans for businesses and creators
– Essential (starting at AUD 22.99/mo): Establish yourself and build confidence with new audiences. Get tools to manage your presence and more access to Meta Business Agent on WhatsApp to respond to customers 24/7. Plus, a verified badge, verified channel on WhatsApp Business app and impersonation protection so people know you’re who you say you are (pending successful verification).
– Advanced (starting at AUD 76.99/mo): Invest in professional-grade tools. Advanced publishing features like scheduling stories up to 30 days in advance, links in organic posts and reels, exportable analytics and deeper audience insights. Give team members access to your account without sharing your password and get more linked devices and business broadcast credits on WhatsApp. Plus, even more Meta Business Agent responses.
– Expert (starting at AUD 229/mo) and Max (starting at AUD 769/mo): Scale and optimise. These plans include our highest levels of feature access and Meta Business Agent capacity for teams managing at scale.
