Apple has introduced the latest version of its Apple Watch which now includes a built-in SIM card so it can connect to the 4G LTE network independently of your iPhone to access the internet and your apps.
Apple Watch Series 3 has not had a major design change but still maintains its water-resistant construction and built-in GPS connectivity.
But now, thanks to the onboard e-SIM, the device has full connectivity even when you leave your iPhone behind.
Now you can go for a run or go for a swim or to the beach and receive all your calls and messages.
And it will match up to the phone number on your iPhone.
Engineers had to work hard to fit in the e-SIM card and an antenna but they managed to do that while keeping the chassis the same size as Apple Watch Series 2.
Under the hood is a new dual core processor to improve performance by up to 70 per cent.
A new W2 chip will also allow easier pairing for Bluetooth and easier connectivity to wi-fi.
Users will now be able to pair their Apple AirPods with the Apple Watch Series 3 and stream more than 40 million songs to their wrist through Apple Music even without their iPhone.
Apple Watch sales have increased by 50 per cent year on year and it is now the highest selling brand of watch of any kind in the world eclipsing Rolex for the top spot.
watchOS4, which will be available on September 19, will include new health and fitness features.
The Apple Watch is the most used heart rate monitor in the world and it will now show resting heart rate and recovery.
It will also add a feature that will notify you when it detects an elevated heart rate when you don’t appear to be active.
The Apple Watch Series 3 comes in new colours and styles and will include a range of new bands as well.
Apple’s partnership with Hermes will continue and there will be a new selection of stylish bands to choose from.
Apple Watch Series 3 will be available in a cellular and non-cellular version with pre-orders kicking off on September 15 before going on sale on September 22.
It will be available through Optus and Telstra at launch with Vodafone coming onboard later in the year.
Pricing for Apple Watch Series 3 GPS and Cellular will start from $559 and the non-cellular version will start at $459.
* Stephen Fenech travelled to San Jose as a guest of Apple