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Apple confirms September launch event in San Francisco


Apple has confirmed it will be holding a special media event in San Francisco where it is expected the company will unveil the latest iPhones along with some other product and software updates.

Invitations sent to the media feature the top of the Apple logo with the words: “Siri give us a hint”.

In fact, if users ask Siri on their iPhone “give us a hint?” there will be different responses.

These include “Look deep within yourself and you will find the answer – especially on September 9” and “You’re cute when you’re desperate for information”.

The event will be held at the Billy Graham Civic Auditorium on September 9 at 10am US PST which is 3am on September 10 Australian Eastern Standard time.


It is the first time the venue has been used to host an Apple and it has a larger capacity than some previous San Francisco venues like the Yerba Buena Center for the Arts.

Apple is expected to announce the latest iPhone models – rumoured to be the iPhone 6S and the iPhone 6S Plus.

The devices will reportedly include a Force Touch screen – a technology introduced with the Apple Watch and the latest MacBook Pro trackpads.


Force Touch makes it possible to have different results when a user taps or presses the display so it could provide shortcuts to various features and applications.

Other improvements will also include a faster A9 processor, an improved camera and an even stronger aluminium unibody chassis.


There have also been rumblings Apple may also update Apple TV with a new design and faster processor along with Siri and access to the App Store.

Apple will also announce the date the latest iOS 9 and Watch OS2 will become available as well.

All will be revealed on September 9 (Sept 10, 3am Sydney time).

Stay tuned to Tech Guide for updates – we will be in San Francisco for the event.