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Samsung expands The Frame lifestyle TV to 85-inches


One of Samsung’s most popular lifestyle TVs – The Frame – is now available in an 85-inch model for customers who want a bigger and better way to design their space and display their favourite works of art.

With Australians moving towards biggest screen TVs, 85-inch is now the fastest growing size.

To meet these demands Samsung decided to offer The Frame in this new larger size.

Samsung is also offering its other lifestyle TV – The Serif – in a larger 65-inch model as well.

The Samsung Frame TV

“We’ve received unprecedented demand for our Lifestyle TVs and it continues to grow year-on-year,” says Jeremy Senior, Vice President of Consumer Electronics, Samsung Australia.

“With more Australians wanting larger TVs for that big screen experience at home they are also trying to balance the design and aesthetics of the room.

“Expanding our size options for The Serif and The Frame meets the demand for those looking for a TV that fits into the overall style of the home but also produces an exceptional big screen experience.

“The Frame was the first lifestyle TV to launch in Australia and with many enhancing their living environments over the past twelve months, we’ve seen exceptional demand for this product.

Samsung’s The Frame lifestyle TV is now available in 85-inch

“The Frame’s unique Art Mode offers the ability to access art from galleries all over the world, including The Louvre and it has proven to be a favourite feature for customers wanting to blend the TV into the room.

“On average, Australians have 2.7 TVs in their home and as our viewing habits evolve our lifestyle range continues to offer a smart TV experience coupled with Samsung’s leading QLED picture quality to enhance the overall home entertainment experience for when the TV is both on and off.”

The Frame 85-inch model will join the current line-up of 32-inch, 43-inch, 50-inch, 55-inch, 65-inch and 75-inch models.

When the TV is off, users can feature a selection of more than 1400 artworks via The Art Store.

The Frame gives customers the option of using this space even when the TV is off and turn it into a work of art.

The Samsung Serif TV 65-inch

This time out, The Frame also features a slimmer profile and has new customizable frame options including beige, teak, white and brown to easily fit your room’s décor.

The 85-inch The Frame TV is priced at $6,899.

The new 65-inch Serif TV joins the current line-up of 43-inch and 55-inch models.

The Serif is designed to fit anywhere in your home and comes with its own stand so it can blend into every home environment.

The stylish TV also includes NFC technology so you users can easily play content from their Android phone on the screen by tapping the top of the device.

The Serif 65-inch is priced at $2,699.