David Jones from next week will offer its customers a premium technology experience so they can get their hands, eyes and ears on a selection of the world’s most premium tech and audio/visual brands.
The store is taking a new and innovative approach to its technology offerings which will be showcased as lifestyle and fashion items rather than focusing on the “speeds and feeds”.
There will be premium technology zones in eight key stores across Australia with highly-trained staff offering expert advice.
The goal is to give customers the opportunity to experience innovation as lifestyle technology and be shown how it help them in their day-to-day lives.
David Jones insists the staff will be their own and not ambassadors from brands wearing company shirts as is common in other electronics retailers.
And only the latest products from premium brands will be found in the David Jones technology zones.
These will include Bang & Olufsen, Master & Dynamic, Devialet, Naim and Audiopro.
Other more familiar brands that will be found in David Jones will be Apple, Samsung, LG, Panasonic, Sony, Sennheiser, Beats and Harman Kardon.
David Jones will focus on the most popular tech categories – TVs, headphones, speakers, wireless audio, communications, computers, wearable tech and the connected home.
“We have created an entirely new experience for our customers which brings together the latest and best edit of audiovisual and technology in an interactive environment,” said David Jones CEO David Thomas.
“Our aim is to provide customers with an elevated offering through a combination of curated premium product, an interactive instore experience, expert advice and specialised after sales service.
“We’ve made a significant investment in our technology team and worked closely with each of our brand partners to ensure a new level of bespoke service for our customers.”
There will be listening and viewing rooms for customers to watch the latest OLED TVs on the market including the LG Signature Wallpaper OLED TV.
Customers can also listen to high-end headphones and speakers with price-tags in the thousands of dollars.
And the service doesn’t end at the store.
David Jones will also be offering comprehensive after-sales service including free delivery and installation of any TV purchased in store. This includes wall mounting as well.
Customers can also browse the comprehensive range of high-end technology on the David Jones website.
Click and collect – where a customer buys and pays for an item online but collects from the David Jones store – will also be an option.
The David Jones technology stories open across Australia on November 9 at these locations: Market Street, Sydney; Bondi Junction, Sydney; Chatswood, Sydney; Bourke Street, Melbourne; Chadstone, Melbourne; Queensplaza, Brisbane; Adelaide Central Plaza, Adelaide; Hay Street, Perth.