SBS has become the first Australia network to launch a new on-demand virtual reality app to give viewers the opportunity to explore the latest immersive 360-degree videos produced by SBS and independent producers.
The VR app was created by SBS’s Digital Creative Labs team and its goal is to use the latest technology to tell stories in new and innovative ways.
The first VR content from SBS will work hand in hand with next week’s TV premiere of documentary series Inside Heston’s World starring celebrity chef Heston Blumenthal.
It will be a 360-degree video of Blumenthal giving viewers a behind-the-scenes tour of The Fat Duck restaurant in Melbourne which is where the program is based.
“VR and 360° video technology represents the new frontier of storytelling – a truly powerful new medium offering audiences unique immersive experiences to give them greater insights and understanding, with distinctive stories that explore our diverse and multicultural world,” says SBS Director of Television and Online Content, Marshall Heald.
Later this year, SBS will release the second season of the documentary Untold Australia as VR series.
It will be a series of factual VR films that looks at the diversity of the Australian people with up to four films to be commissioned as part of the series.
These documentaries will utilise 360-degree video along with computer generated immersive stories.
SBS is also looking at ways VR can be used in the newsroom and is already training camera operators and editors to produce VR content.
The SBS On Demand VR app is available now and is free to download for Apple iOS and Android devices.