Optus and National Geographic have announced an Australian partnership to launch the new National Geographic app which will be available exclusively to Optus customers.
Optus is the first global partner to put the National Geographic app in the hands of its customers.
The mobile app is packed with 129 years’ worth of incredible content including a range of documentaries, magazines and some of the most amazing photography you’ve ever seen.
And Optus customers get to enjoy all of it without using their mobile data allowance.
“The launch of this app sees major investment in a digital first product come to fruition. It has been a true collaboration between National Geographic and the team at Optus,” said Jacqui Feeney, managing director of Fox Networks group, ANZ.
“It delivers on our vision to lead digital entertainment by moving the brand from reverence to relevance in a mobile-led world.
“The app expresses what National Geographic stands for: taking the extra step, driving exploration and going further, all of which is built into the product’s DNA.
“We have a treasure trove of global content that will be topped up with local stories we are bringing to Optus mobile customers as a world first experience.
“The app enables users to get closer to the work of our explorers, photographers, filmmakers, scientists and conservationists.”
New and existing Optus My Plan Plus/Flex and My Plan Business/Flex customers on plans $40 and above will be able to enjoy exclusive access to the National Geographic app and all the amazing content that comes with it at no extra cost without using their plan’s monthly data allowance.
Here’s what the National Geographic app will be launching with:
– Nearly 5,000 long and short form videos, including over 1,500 TV show episodes;
– Two live TV channels: National Geographic and Nat Geo Wild;
– Over 28,000 photos and galleries by some of National Geographic’s leading photographers; – National Geographic magazine editions starting from January 2009 plus the 1888 full first edition;
– Local and international articles published online from January 2014;
– Live feed from National Geographic’s world leading Instagram accounts. It’s one of the most popular non-celebrity accounts on Instagram.
– Exclusive video content only available to Optus customers.
“We know our customers want the best in entertainment, and the National Geographic App will offer them an experience like never before with an unprecedented range of video, photo and editorial content, all in one place, and tailored to the individual for a rich and immersive experience,” said Ben White, managing director of marketing and product at Optus.
“We’re extremely proud to be able to offer this exclusive to our customers in Australia, and to build on our partnerships with the best entertainment, sport and music brands in the world.
“National Geographic is one of the world’s most respected and recognisable brands, with the unique position as one of the only publications with more than a 100 years’ worth of unique content to share from some of the most pivotal events of the 19th, 20th and 21st centuries.”