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Telstra kicks off loyalty rewards program for customers

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telstrarewardsTelstra has just kicked off a new loyalty program called Thanks that will offer rewards like movie and concert tickets for customers.

The program, available to Telstra customers across the country, will also offer a number of “money can’t buy” experiences like the chance to meet Australian sporting heroes and even a walk-on role in an upcoming movie.

The Thanks program has been designed to recognise and reward customer loyalty.

“We’re connecting our customers to the things they love and this new initiative rewards and thanks our customers for choosing Telstra,” Mark Buckman, Telstra’s Chief Marketing Officer, said.

“Our research indicates that our customers rate film, live music and sport among their highest categories of personal interest, so there is no better way to thank them for their loyalty than by offering experiences and benefits that fit in with their lives.

“From today, Telstra customers will have access to an exclusive range of movie offers through a partnership with Event, Moonlight and Village Cinemas, including $10 movie tickets and money can’t buy movie experiences.

“We value our customers and to thank them we wanted to give them access to the best entertainment experience in Australia.

“We wanted to ensure the customer rewards were tangible, immediately redeemable and related to things that they are passionate about and we think this program hits the sweet spot on both fronts.”

Rewards for movie lovers under the loyalty program will include red carpet premieres, private movie screenings and behind-the-scenes access.

One lucky Telstra customer will be offered a walk-on role in the Australian film “Son of A Gun” starring Ewan McGregor.

Customers can find out more at the Telstra Facebook page or at www.telstra.com/movies.

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