Modern technology gives us many things.

Visa Checkout aims to simplify your online shopping

visacheckoutVisa, the global payment company, has introduced Visa Checkout – a faster, easier way for any customer to pay for goods online on any device.

A frustration for 44 per cent of Australian online shoppers is the large amount of detail required to complete the transaction.

A recent Visa study showed 92 per cent of Australians have bought products or services online but more than a third – 37 per cent – have given up on the purchase because it was too difficult.

And 30 per cent have been unable to complete their online purchase because they couldn’t remember the unique password required by each merchant site.

The research also revealed 64 per cent of shoppers abandoned certain sites because they were concerned about the security of their financial information.

With all of that in mind Visa decided to do something out it and the result is Visa Checkout.

Users now simply register their details including name, address and Visa debit or credit card number.

Other major payment cards can also be registered with the Visa Checkout account.

Purchases can be made on a computer, smartphone or tablet with users simply providing their name and password to complete the transaction from participating retailers.

Event Cinemas is the first Australian merchant to offer Visa Checkout after the study showed ticketing for concerts, sports and cinema was one of the top online shopping categories.

Visa Checkout will replace the V.Me service introduced last year and all current merchants on this program like CatchOfTheDay, Escape Travel, Flight Centre, City Beach, JB Hi-Fi Home and Deals Direct will transition to Visa Checkout in the coming months.

More online merchants will be added in the next few weeks and months.

Visa Checkout also has advanced security tools to protect your information and credit card details. What adds to your protection is the added layer between your details and the site where you’re shopping.

The service offers similar speed, convenience and protection of PayPal – a popular online payment system owned by eBay and used frequently on the online auction site as well as on many other sites around the world.  

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