Optus has launched an accountability and action campaign to win back customer confidence with greater accountability and transparency after the company weathered the Triple Zero outage and other issues last year.
The “We’re On It” campaign which kicks off today will go hand in hand with the meaningful action being taken by the company across the business.
Optus is conducting organisation-wide improvements to the network and the customer experience.
Optus CEO Stephen Rue has also penned an open letter to back the campaign acknowledging the Triple Zero outage in 2025 that should never have happened and outlining how the company is building a stronger Optus.
“We’re On It” was devised through direct customer feedback to reflect the experiences and expectations that Australians have shared with the company following network outages, scam activity and the need for greater human support.
Optus says it recognises the need to restore trust will take some time but is making progress by being transparent and consistent with customers.
It is also working on regional network upgrades, ramping up 5G speeds, enhanced scam protection and improving service reliability.
Optus this week was named as having the most overall 4G and 5G reliability by OpenSignal.
