The eCommerce Entrepreneur – Why You Should Consider an eBay Scraper
For most online stores, the traditional methods of gathering customer or competitor data seems like the only way to operate. However, there is another option for collecting valuable data and insights which could improve your sales.
In a competitive market, it could be the difference between success and failure. Web scraping is a useful way to capitalise on technology to do the heavy lifting for you. If you aren’t sure why you should consider it, then the following tips should help make it a little clearer.
Find the customer value
As an eCommerce business owner, knowing what your customers value and want can be one of the hardest problems to solve. Imagine if you could access that information more easily. By using an eBay scraper, you can use the technology to gather that information for you at the click of a button. An eBay scraper will scour the website using the rules or parameters you input, and return invaluable data. Data like quantities of product sold, the prices of those products, and even comparison points across similar sites such as Amazon.
Armed with that information you can easily see what customers are buying, how your price points compare and whether the product differences mean you need to pivot and change your own offering. These kinds of insights can help a business validate whether what they currently offer and do is right for the market.
Targeted competitor analysis
Most businesses will be aware of who their competitors are, but not necessarily how well their competitors are doing. This kind of information can help a business determine whether they are maintaining, losing or gaining market share. By using an eBay scraper, it is possible to maintain an eye on an entire market or a specific competitor.
For example, if you are setting up your business goals for the coming period and you would like to focus on taking market share from one competitor, it is possible to measure this using an eBay scraper. Identify your competitor and input that into your scraper and then watch the data come in. Very quickly, you will be able to monitor their offering, customer activity and other variables. This can then be compared against your own sales and activity data to measure performance.
The chances of your eCommerce business listing items across multiple sites is probably very high, if not a given. Learning how to optimise across those channels can be difficult if you have to collect and analyse a lot of raw data. Instead of wasting time pulling data from all of the listings online, consider an eBay scraper instead.
A well set up scraper is able to monitor and compile the data from across multiple sites for performance. This means, you can optimise your listings, price points and quantities to the site which is performing best.
For example, if site A is outperforming site B by 20% then you aren’t going to continue an even split or offering across both. With this data, you can optimise site A, where your customers are clearly more engaged. A scraper is a great way to gather the performance data across all your channels to ensure you focus effort where you will see the best return.
Using a web scraper may seem confusing at first, but once you realise the benefits it can drive, it will seem like a no-brainer. For an eCommerce business, having access to competitor sales/offering data, key market insights from your customers, and the ability to optimise across your channels could be invaluable for your business success. If you are looking for an automated way to achieve this, then consider an eBay scraper for your business today.