eBay bracing for biggest ever mobile shopping day on December 8

By Stephen Fenech On Nov 30, 2013

eBay is preparing for an onslaught with the biggest day of mobile shopping ever predicted for Sunday December 8 as customers gear up for Christmas.

The popular online shopping site predicts 2.3 million Australians will visit ebay.com.au on that day alone with a record 1.28 million shopping via their mobile device.

That will be 30 per cent more than last year’s busiest day that took place on December 9, 2012.

eBay says it is expecting more than 390,000 to be sold on December 8 with mobiles shoppers expected to account for 140,000 items worth about $5m – a projected increase of 40 per cent over last year.

That will be a rate of 200 items sold every minute.

“Low interest rates has seen consumer confidence rise to its highest levels this year which means Australians are feeling good about gifting in the lead up to Christmas,” Nicolette Maury, buyer experience director, eBay Australia said.

“In 2012, Australians who shopped online via a connected device were the minority but this Christmas more Australians will visit eBay.com.au via a mobile device than their fellow desktop shoppers.”

“Australians are leaders when it comes to mobile adoption, and with consumer sentiment at its current levels it comes as no surprise that over a million Australians will shop on eBay via a mobile device on this day.”

“It’s become really clear this year that Australia is a nation of multi-taskers, using connected devices to multi-screen from the couch or to search for Christmas gifts on the way in to work.

“And it’s not just stocking fillers or last minute gifts that shoppers are heading online for this Sunday. Consumers don’t think twice about purchasing large ticket items online anymore.”

And what are people buying?

Here’s what eBay is expected to sell on December 8:

* A piece of women’s clothing will be sold every 4 seconds

* A DVD will be sold every 6 seconds

* A piece of fashion jewellery will be sold every 8 seconds

* A piece of men’s clothing will be sold every 12 seconds

* A home decoration will be sold every 16 seconds

* A piece of furniture will be sold 24 seconds

* A radio controlled toy will be sold every 29 seconds

* A watch will be sold every 35 seconds

* A pair of women’s shoes will be sold every 36 seconds

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