FitBit, one of the best known brands in the activity tracker market, has now entered the smartwatch arena after unveiling its Blaze device at the Consumer Electronics Show in Las Vegas.
The Blaze has a colour touchscreen, a heart rate monitor and it can link up to a smartphone and relay notifications as well as control audio playback on your mobile device.
It is the first FitBit device to boast a colour screen and it will take replace the FitBit Charge HR when it is released in March.
The FitBit Blaze doesn’t have its own GPS capability but, like the Apple Watch, it will have GPS functionality whenever it is paired with a smartwatch to be able to track speed and distances even more accurately.
On the fitness side, the Blaze will still offer step tracking and calories burned and the ability to track the user in up to 15 different exercises.
But it’s not waterproof so you can’t swim with it.
As a smartwatch, the FitBit Blaze will only relay notifications, messages and calendar reminders but won’t have the same interactivity as the Apple Watch and Android Wear devices.
FitBit Blaze is also customisable with the watch module able to be removed from the band and inserted into another leather, silicone and stainless steel band.
FitBit is also promising up to five days of battery life.
FitBit Blaze will be priced at $329.95 when it is released in Australia in March.
* Stephen Fenech travelled to Las Vegas as a guest of LG