The iTunes Music Festival is back – but this year it will be called the Apple Music Festival and it will feature some of the world’s biggest chart-topping musical artists performing live in London’s iconic Roundhouse.
The event will run over 10 nights and will kick off on September 19.
The artist line-up will include Pharrell Williams, One Direction, Florence and The Machine and Disclosure.
All of the performances will be broadcast live around the world for free so it can be viewed live or on demand on Apple Music.
And fans can get even closer to the artists with coverage on the 24/7 radio station Beats1 and catch up with backstage news and footage straight from the performers on Apple Music Connect.
“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.
“The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”
Apple Music was launched earlier this year and gives music lovers access to more than 30 million tracks.
And here’s what the top line artists had to say about being part of the Apple Music Festival.
“Wow, I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue … there’s always a special energy in the crowd. Thank you for having me!”
“It’ll be great to be back in London and we can’t wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!” – Niall, One Direction
FLORENCE + THE MACHINE
“We’re excited to be playing at this year’s Apple Music Festival at the wonderful Roundhouse!”
“We’re super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favourite venues in London. It’s also the day our album’s released so that makes it extra special!”
The iTunes Festival kicked off back in 2007 at the London Institute of Contemporary Arts and has seen more than 550 artists including Adele, Lady Gaga, Katy Perry. Justin Timberlake, Elton John and Sir Paul McCartney performing live for more than half a million fans and more than 10 million online.
To find out more go to www.applemusicfestival.com