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ASUS unveils powerful new laptop line-up to unleash your creativity


ASUS has taken the wraps off its impressive line-up of new laptops – ProArt Studiobook, Zenbook Pro Duo and Vivobook Pro – which have been specifically designed with creators in mind.

The company also launched the Creator Xchange, a creative online digital platform and community dedicated to open source sharing to encourage the free flow of ideas.

These new laptops deliver stunning performance and features to suit all levels of creators – pro, prosumer and amateur.

ASUS says we are all creators at heart and these new products are designed to encourage and unleash creativity and remove all barriers between us and our best work.

The Creator Xchange will also help facilitate the exchange of ideas and creativity through the digital technology creators use.

It also has the potential to introduce artists to brand new audiences and new recognition and income streams.

ASUS unveiled three new ranges of laptops to suit creators of all levels including the ProArt Studiobook, Zenbook Pro and Vivobook Pro.

ASUS ProArt Studiobook

There are two models of the ProArt Studiobook – the ProArt Studiobook Pro 16 OLED (W 7600 – From $9,999) and the ProArt Studiobook 16 OLED (H5600 – From $4,399).

These meet the needs of professional creators who demand extreme performance and stability.

The typical customer would be a respected creative or industrial professional who works with audio visual content, engineering or science.

The Pro model (W7600) is powered by a third generation Intel Xeon workstation processor which can effortlessly work through complex and multithreaded photo realistic renderings, visualisations, simulation or analysis applications.

The ProArt Studiobook 16 OLED has the powerful AMD Ryzen 5000 series (H5600) with GeForce RTX 3070 under the hood to offer driver stability while NVIDIA Studio Drivers guarantee maximum performance, reliability and software compatibility.

Each of the machines are equipped with up to a 16-inch 4K OLED HDR 16:10 550nit display which offers a large visual workspace to run content creation apps.

The displays run at 60Hz which is perfect for 2D and 3D colour critical visual applications with a cinema-grade 100% DCI-P3 colour gamut, Pantone validated and Calman Verified certifications along with factory calibrated Delta E < 2 colour accuracy and VESA DisplayHDR 500 True Black accreditation for a 1,000,000:1 contrast ratio.

Also on board is ASUS Dial – a completely new physical rotary control that allows users to interact in a tactile way with creative apps in a natural and immersive way.

This intuitive controller offers precise control while using compatible Adobe creative apps including Photoshop, Premiere Pro, Photoshop Lightroom Classic and After Effects.

The new ProArt Creator Hub is a centralised and easy-to-use control panel that offers access to many laptop settings and customizations including ASUS Dial settings.

On the memory side both laptops have ultrafast PCle SSDs, up to 64GB of 3200MHz DDR4 RAM along with high-speed connectivity through the latest Thunderbolt 4 (W7600, H7600) or USB 3.2 Gen 2 type C, HDMI 2.1 and SD Express 7.0 card reader.

ASUS ZenBook Pro Duo


The ASUS ZenBook Pro offers mobility for creators looking for a compact, thin and light laptop that is still powerful enough to get through their tasks.

ZenBook Pro Duo 15 OLED (UX582 – from $4,499) is a 15.6-inch laptop that also includes the new tilting ASUS ScreenPad Plus, a full width 14-inch secondary touchscreen that works hand in hand with the main touch screen for easy multitasking.

The laptop offers tremendous performance with up to Intel Core i9 8-core processor and up to NVIDIA GeForce RTX 3070 discrete graphics to power through your work.

The ZenBook Pro Duo 15 OLED has great connectivity including two ultrafast Thunderbolt 3 USB C ports supporting up to 40Gbps data transfer rates along with display port compatibility.

The ScreenXpert 2 software brings the secondary screen to life and includes customizable virtual controls including a dial, buttons and sliders on screen pad plus models to make it easy to adjust the parameters in popular Adobe creative apps.

ASUS Vivobook


The ASUS Vivobook Pro offers both style and performance for aspiring artists, creators and hobbyists who are keen to kick off their creative journey.

The Vivobook Pro 15 OLED (K3500, M3500 – from $1,499) has a stunning 15.6-inch display while the Vivobook Pro 16X OLED (M7600) is rocking a 16-inch screen.

The Vivobook Pro 16X OLED is a powerhouse for the next generation of creative users and has the speed and accuracy required to make their creative vision a reality.

It also features the ASUS Dial pad, a virtual interface on the touchpad, that gives users even more control of adjustments incompatible Adobe creative software.

The Vivobook Pro 15 OLED weighs just 1.65kg and has a FHD OLED display along with Harman Kardon certified audio.

This unit is powered by the latest 11th Generation Intel H series CPU or AMD Ryzen 5000H series mobile processes with NVIDIA GeForce RTX 3050 graphics, a dual-fan cooling system with ASUS IceCool Plus technology, 16GB memory, a 1TB PCle SSD and ultrafast Wi-Fi 6.

The Vivobook Pro 15 OLED comes in two colour options quiet blue and cool silver.

The convenient optional webcam shield keeps things private while the fingerprint sensor on the power button insures you can get into the system in seconds.

This editorial was supported by ASUS