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Australia revealed as one of the most mobile-obsessed nations in the world


Australia is one of the most mobile-obsessed countries in the world and we are the global leaders when it comes to using apps and social media, according to Yahoo7 and Flurry’s State of Mobile report.

We spend more than five hours a day on our phones with 92 per cent of that time using apps.

Nearly half of the total device count in Australia is being driven out of Sydney and Melbourne.

The findings of the report revealed Australia’s app usage has grown year on year by 34 per cent which is 23 per cent above the global average of 11 per cent.

We also love to shop with our smartphones with shopping apps enjoying a 20 per cent boost over the previous year.

Flurry’s State of Mobile report says it has insights into 29 million devices in Australia which is actually more than our population.

There were some other surprising findings including Australian men using more messaging and social apps while women used more gaming apps.

In fact, Australians aged 55 and over are using more gaming apps than those aged 13 to 17.

Utilities and productivity apps grew by 33 per cent in the year with news and magazine apps also enjoying an 18 per cent increase.

Larger screen phones – often referred to as “phablets” – also grew in popularity by 13 per cent over last year.

Phablets were the most popular device in Australia over the last 12 months thanks to a 43 per cent market share which is slightly behind the 47 per cent global figure.

“Australia is undergoing tremendous change, officially becoming a mature mobile market over the last year,” said Chris Klotzbach, Director of Flurry.

“With increasing usage of phablets, rise of m-commerce and diversification of apps, the time is right for businesses and advertisers to leverage this appetite for apps and continue to change the way consumers use their devices, daily.”