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Bang & Olufsen partners with Ferrari to create a stunning collection of audio products

Premium brand Bang & Olufsen has partnered with iconic brand Ferrari to launch a collection of products including headphones, earphones and speakers which all have a striking shade of Ferrari’s signature red.

The collection has been created to celebrate the things the two brands have in common including design excellence, poise, power and precision.

“We are very excited about this collaboration. There was a strong sense of history in the making as we came together to create it,” says Bang & Olufsen CEO Kristian Teär.

“It goes all the way back to the start for B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang and Svend Olufsen, were visionaries, who redefinedtheir industries by challenging the status quo.

“Their legacies ring down through the decades to push both brands to new heights to this day.

“The combination of best-in-class performance, graceful aesthetics and meticulous craftsmanship brought B&O and Ferrari together to create the collection.

“This is elevated by the unrivalled heritage of both brands, making this collaboration one to remember.”

Between them there is more than 150 years of innovation which has been poured into this partnership.

Bang & Olufsen have been innovating the sound and vision landscape since 1925 when they launched in Struer, Denmark while Ferrari has been a figurehead of the automotive industry since 1947 when it started up in Maranello, Italy.

The partnership is actually a departure from Bang & Olufsen’s usual approach.

“Our classic speakers are meant to naturally blend in with people’s homes while also standing out for their beautiful design,” says Senior Vice President of Business Development and Strategic Partnerships at Bang & Olufsen, Christoffer Poulsen.

“This collection is different. They’re statement pieces. Much like supercars, they make themselves seen and heard everywhere they go.”

The Bang & Olufsen Ferrari connection includes:


This is a 360-degree speaker that can fill any space with music and can be placed on the floor, table or on a shelf.

It includes Active RoomSense and proximity sensors to optimise the audio no matter where it’s positioned.

The Beosound 2 has a distinctive anodized aluminium body in the signature Ferrari red with the iconic Ferrari emblem sitting just below the grille.


The Beoplay H95 is Bang & Olufsen’s flagship headphones with titanium drivers under the hood to deliver high quality sound.

It also offers adaptive active noise cancellation which can be adjusted by simply rotating the ear cup’s aluminium ring

It is finished with soft lambskin leather and offers up to 38 hours of listening on a single charge.

In this collection the headphones incorporate Ferrari’s jet black shade and include laser etched Bang & Olufsen and Ferrari’s prancing horse logos.

Inside the ear cups the titanium speaker grilles have been anodized in the rich red Ferrari hue.


This is a portable speaker that can go anywhere thanks to its IP67 rating which makes it waterproof and dustproof.

The Beosound Explore has Bluetooth and fast pairing so you can hear your music anywhere with up to 27 hours of playtime.

The speaker comes with Ferrari’s laser etched prancing horse logo and includes a black carabiner to secure it for your adventures.

The speaker body has two layers that are anodized in red and black to make the grill stand out from the dark interior.


These are Bang & Olufsen’s most powerful true wireless earphones with active noise cancellation and stunning sound.

There are six microphones onboard and intelligent beamforming technology so your music and calls are equally crystal clear even in a noisy environment.

The right earbud has a black Ferrari emblem sitting under glass and polished to provide a mirror-like finish.

The included charging case, which adds up to 20 hours of listening time, is also emblazoned with the Bang & Olufsen and Ferrari logos in unmistakably Ferrari red.