Logic brand launching in Australia with affordable smartphones priced under $200

IQU Group will be launching a new affordable smartphone range in Australia and New Zealand after partnering with TM Cell, the company behind the Logic Mobility brand.

Logic Mobility is already being sold in more than 30 regions around the world including the Americas and offers high quality, yet affordable, devices.

The new Logic Mobility devices that will be launching in Australia are all priced well under $200 and demonstrate the company’s commitment to real affordability.

The range includes the Logic Mobility B11L, a 4G VoLTE feature phone ($49), the L50E 4G dual camera smartphone with five-inch screen ($99) and the L65 Lite, a 4G smartphone with triple camera setup and 6.5-inch screen ($179).

Sam Skontos, CEO and director of IQU Group, was formerly head of Alcatel and TCL Mobile in Australia so he has plenty experience with smartphones aimed at the entry and mid-levels.

“Australian consumers continue to crave the latest technology from brands they can trust and that remain affordable and accessible,” Skontos says.

“In my four decades in the industry I have seen this time and again, which makes me particularly excited to be part of the team behind introducing Logic Mobility into the market.

“Great technology at a great price resonates with consumers if you can get the balance right.

“It sounds simple to say but requires a tremendous infrastructure to be able to effectively implement.

“Combining our local market experience including product development, with TM Cell’s rich history in manufacturing and R&D will provide consumers across Oceania with a truly compelling range of consumer electronics.”

LOGIC B11L – $49

The B11L is a feature phone with a physical numerical keypad with a 2.4-inch colour touchscreen.

The device has 4G LTE connectivity and Bluetooth so you can wireless pair earphones and headphones.

LOGIC L50E – $99

The L50E has 5-inch LCD display with a resolution of 854 x 480 with a 5-megapixel and VGA camera on the back and a 2-megapixel front camera.

Onboard is a 2,000mAh battery, quad core processor and 4G, Bluetooth and wi-fi connectivity.

LOGIC L65 Lite – $179

The L65 Lite boasts a 6.5-inch display with small notch and a HD resolution of 1,600 x 720.

It offers a premium design with flat edges around the screen and a triple rear camera system (13-megapixel, 2-megapixel and 2-megapixel) and a front facing 5-megapixel selfie camera.

* Stephen Fenech travelled to Barcelona for Mobile World Congress as a guest of Opp0