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Apple’s massive launch plans for the highly-anticipated 5G iPhone 12

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Apple is expecting its iPhone 12, which will be the company’s first 5G device, to be a huge hit and is planning an initial production run of more than 75 million units, according to Bloomberg.

The iPhone 12 5G is expected to be released in October – later than its usual late September launch window – with Apple aiming for sales to exceed the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.

Collectively these iPhones have sold more than 52.1 million units in 2020 alone, according to Omnia figures.

And despite a 20 per cent downturn in global smartphones sales in 2020 because of COVID-19, Apple has still managed to sail through with consistent sales.

Apple confirmed earlier this year that the iPhone 12 would be delayed following serious disruptions when the coronavirus closed down factories in China – the country where COVID-19 originated.

The company’s supply chain was also seriously affected and that has also contributed to the delayed release of the iPhone 12.

Reports suggest there will be a noticeable design change with flatter edges and three different screen sizes – 5.4-inch, 6.1-inch and 6.7-inch.

The new iPhone 12 will be first that supports 5G but it is still more than a year behind rivals Samsung and Huawei – the top two companies above Apple in the list of biggest global smartphone manufacturers.

Apple will hold an online iPhone 12 launch event in late September or early October with the device likely to go on sale in late October.

Alongside the iPhone 12, Apple will reportedly release a new Apple Watch and iPad.