The mobile market is booming and showing no signs of slowing down. By 2025, apps are expected to bring $613 billion to their owners — almost twice as much as in 2020.
Software engineers are supercharging their products to deliver a superior and increasingly personalized experience. What should we expect in 2022?
State-of-the-art tech solutions play a key role in driving revenue for companies from Ladadate to Facebook. Popular apps do not only address the pain points of their users. They are also innovative in meeting their needs and provide an excellent UX that ensures loyalty. Next year, we can expect wider adoption of many exciting technologies:
5G is not mainstream yet, but it is spreading quickly. The global market for this technology is expected to be worth over $620 billion by 2030, according to Statista. In the mobile realm, the benefits of adoption include enhanced performance, faster data transfer, and reduced latency.
2. Internet of Things and Cloud
By 2023, global spending on IoT technology is expected to exceed $1 trillion. Security is the primary driver of growth, as it is a major concern for businesses across industries. Combined with cloud systems, the development of IoT will result in lower operational costs, higher efficiency, and better API connections.
3. AI and Machine Learning
To satisfy modern consumers, businesses need to provide an increasingly personalized experience. Algorithms for predictive analysis and machine learning are key to engaging the audience. AI supports navigation, natural language processing, and speech recognition. Algorithms for behavioural analysis improve security by detecting fraud, potential leaks, and suspicious activities.
4. Mobile Commerce and PWAs
In 2020, the share of PWAs, or progressive web apps, in B2B and B2C is expected to continue. The demand for this technology, along with native apps, will contribute to the further expansion of the m-commerce market. The benefits of PWAs are widely recognized. They include higher conversion rates, better engagement, faster loading and revenue growth.
Next year, there will be 1.1 billion connected wearable devices worldwide, according to Statista. Most of them will be used in North America. Wearables bring convenience: getting messages and notifications via smartwatches is the most in-demand function of these gadgets in the US. The use of fitness trackers is also on the rise.
6. AR and VR
The incorporation of augmented and virtual reality is an emerging field. In 2023, the market for both technologists is projected to be worth $160 billion. This will drive transformation in many domains, from entertainment to travel to live streaming apps. IKEA already lets customers overlay virtual furniture on their interiors. Soon, customers will be able to interact with products in new ways: visualize themselves in their vacation destinations, try on clothes, and more!