Dyson products have perfected the act of moving around large volumes of air with its vacuums and fans and now it has applied that technology to create the Supersonic hair dryer.
Unveiled in Tokyo, the Dyson Supersonic has reinvented the humble hair dryer after four years of development and an investment of more than $90 million.
The new Dyson product is unlike typically bulky hair dryers and is powered by the patented V9 digital motor.
It’s the smallest motor the company has ever produced but it’s also one of its most advanced.
The Dyson digital motor is actually small enough to fit in the handle of the Supersonic hair dryer rather than in the head like a regular hair dryer to give it a more balanced feel in the hand.
Also under the hood of the Supersonic hear dryer is Dyson’s patented Air Multiplier technology that triples the volume of the air drawn into the motor to produce a high pressure, high velocity jet of air.
But for Dyson, the new Supersonic is not just about blasting hot air.
Part of the company’s research has been studying hair from root to tip to understand how it reacts with more than 1010 miles of real human hair used in testing.
The Dyson Supersonic hair dryer has intelligent heat control that measures the temperature 20 times a second to ensure hair is not damaged and to protect its natural shine.
There are four heat settings, three airflow settings and a cold shot as well.
Air is dispersed evenly to simulate natural drying to reduce frizz.
The Supersonic is also a lot quieter than a typical hair dryer because it has 13 impeller motor blades rather than the usual 11 so that one tone is pushed to a sound frequency beyond the audible range of human hearing.
Each nozzle attachment connects magnetically and the attachments remain cool to the touch thanks to heat shield technology that contains the hot air within a sandwich of cold air.
Australian pricing and availability has yet to be announced.
Dyson Supersonic™ hair dryer:
* Dyson has invested almost £50 million in the development of the Dyson Supersonic™ hairdryer
* Dyson has built a bespoke, state of the art Hair Laboratory in research, design and development
* 1010 miles of human hair has been used in testing
* 600 prototypes
* 100+ patents pending
* 16 patents pending for the attachments alone
* 4 years in development
* 103 engineers
* 2-year guarantee on parts and labour