Samsung has unveiled its latest addition to its Bespoke range – the Bespoke Refrigerator which can be customised and personalised in a number of stylish colours and combinations.
Starting at $2,999, the Samsung Bespoke Refrigerator range is now available via Harvey Norman, Winning appliances, The Good Guys and the Samsung Online Store.
In stores, customers will be able to mock up various combinations on tablets and magnetic boards which include mini versions of the entire range of colours and finishes
Research has shown Australians have become even more particular about the way appliances integrate into their living spaces with limited colours and looks being the main frustrations.
Samsung Bespoke Refrigerators solves that problem and now offer the choice of combining modular units in a range of colours and textures to suit a customers style and change with their needs over time.
“At Samsung, we believe that Bespoke Home is more than a product range or category,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia.
“Bespoke is a way of living that can be brought to life through products that can be customised to suit individual styles and needs, offering both form and function for today’s design-conscious consumers.
“We’re excited to bring our Bespoke Home appliance series to the kitchen with Bespoke Refrigerator, giving Australians yet another opportunity to tailor their home to their individual styles and needs.”
“Samsung already has a range of award-winning Bespoke Home appliances available in Australia including our Bespoke Jet stick vacuum, Bespoke AirDresser and Bespoke Cube air purifiers.
“Given the kitchen is the heart of the home, we see the Bespoke Refrigerator as the pinnacle of what this customisable range of products can offer to our customers.”
Customers have a wide selection of choices in the Samsung Bespoke Refrigerator line-up.
They are available in four, two and single door options with no limit on the number of modular fridges that can be combined.
There is also a freestanding Bespoke French Door refrigerator that includes the integrated beverage centre.
The products can be customised by mixing and matching Interchangeable panels from a stylish choice of colours consisting of Cotta White and Cotta Charcoal in a metal finish along with Clean Pink, Clean Navy, Satin Blue, Satin Grey and Satin Beige in a glass finish.
More colours and finishes will be revealed in the coming months.
The Bespoke Refrigerator range includes:
- Modular Single-door Refrigerator or Freezer options (1-door)
- Modular Bottom Mount Refrigerator (2-door)
- Modular French-Door Refrigerator (4-door)
- Free-Standing French-Door Refrigerator with Beverage Centre (4-door)
“Australia is among the leading markets for Samsung’s lifestyle television range and in particular, our customisable Frame TV,” Samsung’s Senior says.
Similar to the Frame, our Bespoke Home products represent the very best in tech but with design and style at the forefront.
“Given this success, we know that Bespoke Refrigerator and the broader Bespoke Home range is going to be extremely popular with our local consumers.”
The Samsung Bespoke Refrigerators offer advanced features including Triple Cooling to achieve optimal control of temperature and humidity in each compartment to keep food fresher for longer.
The Flex Zone and convertible modes allow customers to transform freezer modules in compartments into additional fridge space and back again which makes them perfect for entertaining.
Plumbed and non-plumbed ice makers have also been built into Bespoke Refrigerator doors with slim designs which free up valuable storage space so form will never compromise function.
Other models include wine shelves and Slide and Fold shelves to help customers get the most out of their refrigerator.
The Samsung Bespoke French door models are also wi-fi enabled and integrate via Samsung’s SmartThings app.
The Samsung Bespoke refrigerators join the growing line-up of products in Samsung’s range including the Bespoke AirDresser, Bespoke Jet and Bespoke Cube air purifiers.
Samsung also has a range of lifestyle TV’s – the Frame, the Serif and the Sero.
“Bespoke empowers Australians to play an active role in customising their appliances so they look, function, and evolve with each individual’s lifestyle needs and preferences,” Senior added.
“Paired with our consolidated SmartThings platform, Samsung is enabling devices to seamlessly connect and adapt to individual routines and lifestyles, ultimately helping people lead more intuitive and comfortable lives.”
PRICING
– SDFX3100N 387L Bespoke Modular Single-door Refrigerator – RRP: $2,999
– SDFX3500N 323L Bespoke Modular Single-door Freezer – RRP: $2,999
– SRLX4100N 339L Bespoke Modular Bottom Mount Refrigerator – RRP: $3,099
– SRFX9500N 596L Bespoke Modular French-Door Refrigerator – RRP: $6,099
– SRFX9550N 647L Bespoke Free-Standing French-Door Refrigerator with Beverage Centre – RRP: $6,599
