Audible, the world’s largest producer and provider of audiobooks, has teamed up with the Empty Esky tourism campaign to encourage more travellers to hit the road and help support local businesses with access to free audiobooks at more than 70 destinations.
Research by Audible has shown that, not surprisingly, 52 per cent of Australians say the length of the drive is the biggest turn off for road trips.
But 8.9 million Aussies say they listen to audiobooks because it makes their drive go faster.
In the Empty Esky campaign, Audible is giving away more than 60 hours of entertainment for free to cure the road trip boredom.
In Audible’s campaign with Empty Esky, they will give away free, tailored audiobooks and exclusive podcasts to local travellers as part of the Great Aussie Audiobook Adventure.
“This year has been difficult for all Australians, but with summer around the corner we’re all looking forward to a getaway,” says Leanne Cartwright-Bradford, Country Manager at Audible Australia.
“As we look to safely holiday in our own backyards this year, Audible has picked some of our favourite road trip listens to keep Aussies entertained on their journey.
“We’re excited to join forces with a community-minded organisation like Empty Esky to offer some comic relief and escapism for the whole family this summer.”
Eleanor Baillieu and Erin Boutros, Co-Founders of Empty Esky say: “Regional small businesses in Australia have really done it tough this year, but it’s been incredible to see the Aussie spirit shine through to support some of our hardest hit areas.
“We’re thrilled that Audible has got our Empty Esky family covered with high-quality and diverse entertainment for their next journey, making great memories while helping to get Australia on the road to recovery along the way.”
Audible and Empty Esky have come up with seven local customised road trip itineraries with each featuring up to 10 businesses and a combination of 10 audiobooks and Audible exclusive podcasts.
Road trippers across Australia can keep an eye out for Audible posters at participating small businesses which are spread out from Huskisson in NSW to the Huon Valley in Tasmania, and from Bright in Victoria to the Adelaide River in Darwin.
Users visiting the participating businesses simply scan the QR code on the Audible poster and follow the prompts to redeem and download the Audible app to listen.
Available audiobooks include Alice In Wonderland performed by Gemma Arterton and Heist featuring Michael Caine to comedy from Australia’s Funniest Stand-Up, and thought-provoking listens from First Nations voices, including Nakkiah Lui and Miranda Tapsell in their Audible Original, Debutante: Race, Resistance, and Girl Power.
The Great Aussie Audiobook Adventure kicks on of November 24 and runs until January 4, 2021.