Sony sets Australian 4K TV pricing and commences pre-orders
Sony has announced pre-orders have begun for its latest 65-inch and 55-inch 4K TVs after the company finally decided on pricing for the Australian market.
Australian customers will pay $8,999 for the 65-inch model and $5,999 for the 55-inch model.
US pricing for the same TVs are $US7000 (65-inch) and $US5000 (55-inch).
The Sony 4K TVs go on sale in July with customers who pre-order receiving free delivery and installation.
Sony’s 4K TVs have four times the resolution of a full high definition TV and feature advanced front-facing magnetic fluid speakers.
“Sony has pioneered 4K technology here in Australia, and now we’re making this new superior entertainment experience accessible to everyone,” said Hass Mahdi, marketing manager, home entertainment at Sony Australia.
“No matter what you watch – broadcast TV, DVD, Blu-ray, whatever – Sony’s new 4K Ultra HD TVs give viewers stunning audio and visual quality unlike anything they’ve ever experienced.”