Samsung has revealed an exciting TV lineup for 2025 at the Consumer Electronics Show in Las Vegas which includes its largest AI powered screens, new and exciting lifestyle TVs and a host of innovative new features.
Samsung’s First Look event at CES has unveiled a range of exciting updates across the entire portfolio including lifestyle TV’s while also offering a peek into the future with some remarkable new display technologies.
It also showcased the largest TV Samsung has ever built – a 115-inch Neo QLED TV. This is a significant increase to the previous largest TV which was 98-inches.
“Our mission every year is to offer Australians screens for every experience, pairing cutting-edge picture and sound quality with interactive and intelligent lifestyle features to enrich everyday living,” says Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia.
“Vision AI is the next step on our journey, enabling more TVs across our 2025 range to intelligently adapt to individual viewing preferences and environments, and intuitively personalise and optimise every interaction – from streaming, to gaming, to managing your connected home your way, through voice or touch commands.
“With Vision AI at the core, our 2025 line-up takes the features Australians love most about Samsung TVs to the next level.
“We’re once again redefining the role of TVs.”
VISION AI
We’ve already seen Galaxy AI on Samsung’s smartphones, so it was a natural progression to see Vision AI on the company’s latest range of smart TVs.
Vision AI will offer a different way for customers to interact with their TV.
It offers new features like Click to Search which allows viewers to identify actors on screen an explore their other work, Live Translate which offers real time translations when viewing foreign program and Generative Wallpaper which can turn the screen into a personalised art canvas.
Samsung’s Vision AI also works to improve picture and sound quality by analysing content and environmental factors in real time and optimising the experience.
Vision AI will be available across a comprehensive range including NEO QLED, OLED and QLED models.
NEO QLED 8K QN990F
Samsung’s flagship TV is the neo Q LED8K Q N990F which is powered by the NQ8 AI Gen 3 processor Which enables a host of on device AI features including:
– 8K AI Upscaling Pro: Elevates lower-resolution content up to 8K quality with amazing and clarity in every frame.
– Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive colour expansion for more lifelike visuals and vibrant colours, even in dark scenes.
– Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
– Colour Booster Pro: Enriches colour expression with AI-driven scene analysis and enhanced image processing for each frame.
– AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.
WIRELESS ONE CONNECT
For the first time, Samsung will offer wireless connectivity to it TVs with the new Wireless One Connect box which makes installing and positioning TVs in the home even easier.
The Wireless One Connect box is capable of transmitting 8K content to the TV in the same room.
This means customers only need power near the TV and can connect their sources on the opposite side of the room directly into the Wireless One Connect box.
Wireless One Connect will be available with the flagship Samsung TVs and the new 8K Premiere short throw projector in 2025.
THE FRAME PRO – AND EXPANDED ART STORE
One of Samsung’s most popular lifestyle TV’s is The Frame and it has been upgraded.
The Frame Pro now includes NEO QLED technology for even brighter colours and enhanced contrast.
It is powered by the NQ4 Gen3 AI Processor to enhance the picture quality for both video and artwork.
The Frame Pro will also come with the Wireless One Connect box for even more flexible installations.
A feature that’s expanding from The Frame TV is the Samsung Art Store which means the NEO QLED and QLED models can transform their screens into a work of art.
PREMIERE 5
Samsung has revealed the new Premiere 5 triple laser interactive ultra short throw projector.
This versatile unit can be used to beam up to a 100-inch full high definition image while positioned merely inches from the wall.
But the Premiere 5 also has an impressive interactive touch feature which users can engage with directly.
For example, users can pair their smartphone to the projector and mirror this screen onto a desktop with the user able to interact with the projected image as if it’s a giant touch screen.
HOLOGRAM TV
Samsung will also showcasing potential future technologies at CES.
This included a hologram TV which was able to produce a sharp image that seemed to float in midair.
The TV uses mirrors at sharp angles 2 focus the image and reflect it so it appears in front of the user when they’re standing in a certain position.
* Stephen Fenech travelled to the Consumer Electronics Show in Las Vegas with support from Samsung, Hisense, LG, ASUS, Roborock and Ecovacs.
