Samsung has unveiled a new type of Ultra High Definition LED TV designed to enhance the colour and brightness of its 2015 range of smart TVs.
Called S-UHD, the technology wasn’t explained during the Samsung press conference on the eve of the Consumer Electronics Show but the electronics giant says it will add more brightness and more colour expression than a regular LED TV.
The basis of S-UHD is what the industry is calling Quantum Dot technology.
The addition of this technology results in warmer and brighter colours.
But in Samsung’s case they have added a little something extra – nano crystals – which help the LCD pixels maintain colour and brightness when the red, blue and green pixels combine to create other colours.
There was no mention of OLED technology – an area LG is certainly leading if the CES press conferences are anything to go by.
But curved TVs are still in vogue at Samsung as they now make up 50 per cent of Samsung’s UHD sales.
All of Samsung’s 2015 smart TVs will be running the Tizen operating system – an all-new platform designed to make it easier for app development along with easier access to a wider range of content.
Also unveiled was an 82-inch ultra widescreen curved TV that was the result of a collaboration with Yves Behar, the well known designed and founder of award-winning design company Fuseproject.
The curved screen sits on top of a pedestal reminiscent of the same way a sculpture would rest in a museum.
The only other product of note from the Samsung press conference was the business card-sized portable 1TB SSD (solid state drive) with a read/write speed that’s four times faster than a regular hard drive.
It could save a 3GB movie in just eight seconds and Samsung thinks it will transform the way we carry data with us on the move.
* Stephen Fenech travelled to Las Vegas as a guest of LG