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IKEA Australia opens its smallest store – on your smartphone

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IKEA Australia has opened its smallest store ever – it is the size of your smartphone’s screen.  IKEA Australia has launched its new app so users can search, shop and buy IKEA products anywhere from their mobile device.

This latest IKEA app replaces the older app with improved functionality that improves the mobile shopping experience for customers.

And rather than just being a digital catalogue, the IKEA Australia app focuses on providing inspiration for customers with impressive lifestyle imagery for each area of the home to generate ideas and create wider choices.

Customers can use the IKEA app on the go or as their handy guide to navigate within an IKEA store.

The app allows users to check stock levels in advance or while in store and, with the built-in location finder, shoppers can head to the right aisle to find their product.

IKEA App Features

– For the first time, search, shop and buy via the IKEA App for delivery or Click and Collect

– Inspirational, shoppable feeds

– Saved and sharable shopping lists

– Stock availability checks and location finder for products

– Access to customer reviews

“Introducing the new IKEA App in Australia adds enhanced ease and convenience for customers wanting to shop with us and brings to life another channel within our multichannel retail offering,” says Giovanni Rutigliano Digital Manager for IKEA Australia.

“The app provides a faster and smoother experience and importantly, lays the foundations for upgrades and enhanced features to be introduced in the coming months.”

Users of the new IKEA Australia app will also have full control of their data and can choose what to share and what not to share.

“We’re hoping the app provides an enhanced shopping experience for our customers, whether at home, on the move or in-store,” Rutigliano continued.

“Combined with the introduction of IKEA Customer Data Promise, we want customers to develop a relationship with IKEA based on trust.

“The IKEA App is taking its first step on a digital journey of continual improvements and technology upgrades as we learn more about our customer’s needs.”

The IKEA Australia app is free for iOS an Android users.

iOS: https://apps.apple.com/au/app/ikea/id1452164827

Android: https://play.google.com/store/apps/details?id=com.ingka.ikea.app&hl=au