I feel the need, the need for speed! Australian consumer electronics company Laser has partnered with Paramount Pictures Australia ahead of the release of the highly anticipated film Top Gun: Maverick.
Laser has become the wing man to one of the biggest movies of the year and will kick off an exciting competition for customers to win the ultimate Top Gun prize pack which includes a rare Maverick flight helmet, identical to the one worn by Tom Cruise in the film, and a jet fighter experience.
Part of the prize pool will also be a wide range of limited-edition movie merchandise including hats, bags and jackets.
And all you need to do is purchase any Laser product throughout may either in-store or via the Laser website.
All eligible Laser products will be branded with movie imagery and competition information.
“This is a major marketing partnership with one of the world’s biggest movie studios for one of the year’s most anticipated movies, so to say we are excited about our involvement in this blockbuster would be quite the understatement,” says Chris Lau, Managing Director of Laser Co.
“We take great pride in knowing that we were sought out by Paramount Pictures Australia to be one of its local marketing partners, and in many ways this relationship epitomises who we seek to be as a company and as a brand.
“2022 marks our 35th anniversary, and it is not lost on me that plans for the Laser business were being pulled together just as the original Top Gun movie hit cinemas.”
“As such, I’d like to think we have a few things in common.
“To borrow some classic lines, we appreciate the need for speed (to market), and we know the importance of being a good wingman (to our retail customers and other stakeholders).
“We hope this promotion also elevates our brand in the hearts and minds of consumers as they have the chance to win a wide range of prizes available exclusively through this promotion.”