Hisense has announced it will continue as a major sponsor of the FIFA World Cup at the IFA 2025 tech trade show in Berlin where it also showcased its RGB MiniLED technology powering its latest televisions.
Hisense has partnered with FIFA since 2018 and the 2026 FIFA World Cup will be the latest partnership.
At IFA 2025. Hisense is showcasing its 116-inch RGB-MiniLED TV UX it unveiled at the Consumer Electronics Show in Las Vegas.
The technology means there are red, green and blue LEDs in the backlight instead of white which also required a quantum dot filter.
With those colours generated at the backlight level it offers deep blacks and more vivid colours along with improved brightness.
Hisense is now delivering upgrade to the technology to achieve even more purer colours and higher contrast.
Hisense is also focused on AI and had adopted the theme of “AI Your Life” with its TVs, laser TVs and projectors along with its appliances.
They all come together through the ConnectLife AI Agent which helps homes save energy, simplify chores and make life more connected.
Catherine Fang, VP of Hisense Group, says unforgettable moments start with the right experience.
She says it is Hisense’s goal to allow fans to enjoy those moments and that the company is guided by four key principals – technology driven, user oriented, smart service and cultural values.
FIFA’s chief business officer Romy Gai explained FIFA partnering with Hisense would be welcoming fans to experience the FIFA 2026 World Cup in high quality like never before.
* Stephen Fenech travelled to Berlin with support from Samsung, Roborock and Ecovacs.
