Samsung has unveiled its 2025 portfolio of products including its latest smart TVs, and appliances that offer a new level of connectivity and intelligence across your entire home.
Samsung showcased AI Home and Vision AI innovations along with SmartThings connectivity features at a special launch event it called the House of Wonder.
The event demonstrated how Samsung’s AI powered products can serve customers in a connected home ecosystem with the ability to adapt to the user’s preferences and help them save time every day.
The new products included the Neo QLED 8K QN990F, the Frame Pro TV along with the Bespoke AI Jet Ultra which offers up to 400W of suction power and the Bespoke AI Family Hub, AI Home Side By Side Refrigerator and smart front load washers.
“We know that everyone’s lifestyle is unique and their technology needs to work just for them,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia.
“By introducing Vision AI and AI Home, more Samsung devices around the home will deliver secure and hyper-personalised experiences that continue to learn over time, creating new ways for Australians to live better.”
New research by Samsung has revealed more than a third (37 per cent) of Australians think smart devices add another dimension to their homes along with art (36 per cent) and attractive home decor (46 per cent).
But half of all Australians expect the convenience of operating devices remotely while 44 per cent of single parents with kids also want to be able to reduce their energy bills.
On average Australia homes have 24 connected devices with two thirds (67 per cent) thinking AI assisted devices could help them get back some time to focus on things they would rather do like relaxing in front of the TV, listening to music or spending time with loved ones.
SAMSUNG NEO QLED 8K TVs
This year the two new Samsung Neo QLED 8K TVs – QN990F and the QN900F – join the Samsung OLED S95F at the top of the line of Samsung’s TV range.
The 2025 Neo QLED 8K series integrates Samsung’s remarkable Glare-Free technology and bring Samsung’s Art Store to 8K displays for the first time.
This will work in conjunction with Vision AI’s new generative wallpaper feature so a customer can come up with their own onscreen art.
The Neo QLED 8K QN990F is available in 65-inch, 75-inch and 85-inch sizes and includes a new Wireless One Connect Box which means all you need near the TV is a power point.
All your sources and other connected devices are transmitted in up to 8K quality via a 120Hz signal from up to 10m from the TV to ensure your viewing area is clutter free.
Under the hood is the NQ8 AI Gen 3 processor which offers 8K AI Upscaling Pro to bring your content to its highest possible quality.
The Motion Accelerator 240Hz also means smoother gaming and sports while AI Motion Enhancer Pro can smooth out the action of fast moving visuals and text so you can always keep your eye on the ball.
The new Neo QLED 8K QN900F has a metal frame and can be mounted flush to the wall while the Motion Accelerator 165Hz provides smooth visuals.
Also onboard is a dedicated top channel speaker for Dolby Atmos sound while Object Tracking Sound+ provides dynamic directional sound that matches the movement on screen.
The Samsung 2025 NEO QLED TVs are now available from leading retailers and www.samsung.com/au.
PRICING
The Samsung 85-inch Neo QLED 8K QN990F is priced at $13,799.
Now available exclusively through Harvey Norman:
– Samsung 85-inch Neo QLED 8K QN900F – $9,774
– Samsung 75-inch Neo QLED 8K QN900F – $7,244
– 65-inch Neo QLED 8K QN900F – 5,174
SAMSUNG NEO QLED 4K TVs
There are four models in the Samsung 2025 Neo QLED 4K lineup: QN90F33 (98”, 85”, 75”, 65”), QN85F (85”, 75”, 65”, 55), QN80F (100”) and QN70F (85”, 75”, 65”,
55”) – which feature Quantum Matrix Mini LEDs for improved brightness and accurate colour.
The QN90F flagship TV is powered by the upgraded NQ4 AI Gen3 processor which can optimise picture and sound quality in real time.
It can also upscale all the content to near 4K resolution while Neo Quantum HDR+ analyses each frame and boost brightness and makes objects appear even more realistic.
It also includes Samsung’s Glare-Free technology so you can view your content without distractions.
PRICING
Now available from leading retailers and www.samsung.com/au:
– 98-inch Neo QLED 4K QN90F. RRP: $11,499
– 85-inch Neo QLED 4K QN90F. RRP: $6,899
– 75-inch Neo QLED 4K QN90F. RRP: $5,174
– 65-inch Neo QLED 4K QN90F. RRP: $4,024
– 85-inch Neo QLED 4K QN85F. RRP: $5,749
– 75-inch Neo QLED 4K QN85F. RRP: $4,139
– 65-inch Neo QLED 4K QN85F. RRP: $3,219
– 55-inch Neo QLED 4K QN85F. RRP: $2,529
– 85-inch Neo QLED 4K QN70F. RRP: $4,599
– 75-inch Neo QLED 4K QN70F. RRP: $3,449
– 65-inch Neo QLED 4K QN70F. RRP: $2,529
– 55-inch Neo QLED 4K QN70F. RRP: $2,069
Available from leading retailers and www.samsung.com/au from June:
- 100-inch Neo QLED 4K QN80F. RRP: $9,199
Pricing is set at dealer discretion.
THE FRAME PRO
Samsung has upgraded its popular range of Frame TV’s with Neo QLED 4K displays which are powered by the NQ4 AI Gen 3 processor to offer the best of Vision AI for personalised viewing experiences.
The Frame Pro also offers 4K wireless transmission via the Wireless One Connect Box to help keep your living space free of cable clutter.
The Frame Pro, available in 65-inch, 75-inch and 85-inch, features a matte display to minimise glare while the slim fit wall mount which comes with the TV can make it sit flush against the wall just like a work of art.
PRICING
Now available from leading retailers and www.samsung.com/au:
– 85-inch The Frame Pro. RRP: $6,899
– 75-inch The Frame Pro. RRP: $5,147
– 65-inch The Frame Pro. RRP: $4,024
– 55-inch The Frame. RRP: $2,299
– 43-inch The Frame. RRP: $1,724
SAMSUNG CONNECTED APPLIANCES
Samsung has built on more than 50 years of home appliance innovation with the launch of AI Home to offer new ways to help customers unlock ease of use, convenience and energy savings.
The Samsung appliances use on-device processing with Edge AI powered by AI Home so they can be quickly adapted to the users routine and offer an optimised experience to suit their lifestyle.
Samsung has integrated AI Home displays into more Bespoke AI appliances including the 809L Bespoke AI Family Hub and 615L AI Home Side-by-Side refrigerator.
The AI Home screen allows users to connect, monitor and control compatible third party devices which are connected through SmartThings.
The Samsung Bespoke AI Jet Ultra offers 400W of suction power making it the world’s most powerful cordless stick vacuum.
It also includes an LED digital display which makes it easy to see the suction level, remaining battery time and other alerts.
It can even tell you when you’re receiving a phone call.
“Samsung’s 2025 range of home appliances and AV solutions are designed to be powerful as individual products and extraordinary when combined, utilising screen technologies to bring ease, simplicity, safety, and care to more Australians,” Mr Gaut says.
“When Australians engage with a single product, they unlock the best of Samsung’s innovation and value beyond its core purpose.”
PRICING
Kitchen
– 809L BESPOKE AI Family Hub™ + French Door Refrigerator (SRF9900BFH). RRP: $6,999
– 615L Family Hub™ Side By Side Refrigerator (SRS6800BFH). RRP: $3,799
– 615L AI Home Side By Side Refrigerator (SRS6500BA). RRP: $3,299
– 634L Smart Side By Side Refrigerator with Dispenser (SRS6300B). RRP: $2,599
– 655L Smart Side By Side Refrigerator Silver (SRS6100S). RRP: $1,799
– 655L Smart Side By Side Refrigerator Black (SRS6100B). RRP: $1,799
Laundry
– 9kg Smart Front Load Washer with Steam Wash Cycle Black (WW90DG6U34LB). RRP:
$1,099
– 9kg Smart Front Load Washer with Steam Wash Cycle White (WW90DG6U34LE). RRP:
$999
– 9kg Smart Front Load Washer with Steam Wash Cycle White (WW90DG5U34AE). RRP:
$999
Living Spaces
– Bespoke AI Jet Ultra Stick Vacuum Satin Greige (VS90F40DBG). RRP: $1,699
– BESPOKE AI Jet Lite Premium Stick Vacuum Gray (VS80F28DBP). RRP: $1,499
– Bespoke AI Jet Lite Complete Stick Vacuum Beige (VS80F28DFS). RRP: $1,399
– Bespoke AI Jet Lite Complete Stick Vacuum Gray (VS80F28DFP). RRP: $1399
Pricing is set at dealer discretion.
