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Boost Mobile’s move to eSIM is “a big telco’s worst fear” says company boss Peter Adderton

Boost Mobile has become the latest MVNO (mobile virtual network operator) to offer eSIM activation. The company’s boss Peter Adderton is calling it “a big telcos’s worst fear” because it is now even easier for customers to switch.

The brand, which uses the Telstra network with its competitive plans, has unveiled its first eSIM offering along with a refreshed app.

The embedded SIM (eSIM) is available on most recent phones with 40 per cent of users unaware their device even had an eSIM that could be activated.

To activate an eSIM with a Boost Mobile plan takes a few taps on the Boost Mobile app.

“As an industry we have traditionally made it way too hard for people to port in and out, says Boost Mobile founder Peter Adderton

“This is because having the ability to move in seconds, across multiple carriers and networks, is actually big telco’s worst fear

“Putting up barriers between switching telco serves the company, not the consumer.

“eSIM changes the relationship consumers have with their telcos.”

Adderton says Boost Mobile is all about choice and offering great deals.

“We are putting the power back in the hands of consumers.

“We believe there are many Australians sitting on the fence, wanting to change telcos but are worried about how to do it, or concerned about losing their number.

“With eSIM there’s no need to put up with a below standard experience when the technology and innovation is there to easily move across to a telco that will work hard for you.

“Make us work for your business.”

The new Boost Mobile app makes it even easier for customers to keep an eye on their account and check data usage and compare month usage and manage your services.

Today 46 per cent of smartphone users have a smartphone with an eSIM according to research firm Telsyte.

But only 12 per cent of these are currently using eSIM but it has grown by 6 per cent in the last 12 months.

To wish Australians a happy Valentine’s Day, Boost Mobile has created a mixtape that you can access here: https://open.spotify.com/playlist/20yyWvgfJFTLTMyzEpp2v1?si=6f4c4c33bf294674

NEW BONUS DATA ON BOOST ANYTIME PLUS PLANS:

Boost Anytime Plus Plans Data Offers (from 13th February, 2024)
  $35 $45 $230

= 14GB for $20 p/m paid upfront

$300

=21GB for $25 p/m paid upfront

$365
Data 45GB 60GB 170GB 260GB 365GB
Bonus Data 45GB on first 3 recharges for new customers. 25GB on 4th recharge. Activate by 29 Apr 24 and 3rd recharge by 01 Jul 24 60GB on first 3 recharges for new customers. 35GB on 4th recharge. Activate by 29 Apr 24 and 3rd recharge by 01 Jul 24 170GB on activation for new customers. 160GB on next recharge. Activate and first recharge by 29 Apr 24 260GB on activation for new customers. 240GB on next recharge. Activate and first recharge by 29 Apr 24 Data inclusions for new and existing customers.
Expiry Days 28 Days 12 Months
Speed Caps 150Mbps download speed cap

will apply on 4G and 5G networks. Your speeds may vary based on conditions in your area.

Network Now on 5G

Full coverage of the Telstra Network

Rollover Yes
Domestic Calls & SMS Unlimited
International calls Unlimited calls to 20 selected destinations + 300 mins to a further 30 destinations Unlimited calls to 20 selected destinations + 1200 mins to a further 30 destinations Unlimited calls to 20 selected destinations + 3600 mins to a further 30 destinations
International text 300 standard text to any country. 1200 standard text to any country. 3600 standard text to any country.