Apple releases The Weeknd: Open Hearts immersive music experience for Apple Vision Pro

Apple has released a new music video from The Weeknd recorded in Apple Immersive – a remarkable 180-degree media format that can be viewed exclusively on Apple Vision Pro.

The Weeknd: Open Hearts Is an ultra-high resolution immersive video with spatial audio that puts viewers right in the heart of the action.

In the video, viewers go on a sonic voyage with the award-winning artist as he ventures through a dreamlike cityscape.

The video can be viewed on Apple Vision Pro for free with the Apple TV app or by booking an Apple Vision Pro demo at your local Apple store.

“Apple Immersive Video brings The Weeknd’s creative vision to life in an entirely new way with Open Hearts, a groundbreaking music experience available only on Apple Vision Pro,” said Tor Myhren, Apple’s vice president of Marketing Communications.

“With Vision Pro, fans experience storytelling in ways that were not possible before: with immersive visuals and Spatial Audio that make them feel like they’re right in the middle of the action.

“This is an exciting leap forward in how music and technology come together to deliver memorable experiences for fans, and we’re proud to collaborate with The Weeknd to make it happen.”

Apple Immersive video changes the game in terms of enjoying music performances.

The Weekend: Open Hearts is the latest in the growing catalogue of content on Apple Vision Pro which can be viewed for free.

The next music video experience on Apple Immersive launches globally on November 22 and features performances from some of the world’s biggest artists.

Last month Apple released Submerged – an immersive short film written and directed by Academy Award-winning filmmaker Edward Berger.

New episodes of current immersive programs Adventure and Wild Life will be released in December.