Amazon has already changed the way we shop online and is in the process of revolutionizing the way we shop in physical stores with Amazon Go so there are no lines and no checkout.
This checkout-free shopping experience is made possible by numerous technologies similar to that used in self-driving cars along with computer vision, sensors and deep learning.
Customers simply walk into the store and the technology automatically detects what products they take or return to shelves and puts this information in virtual cart.
Once you’ve got everything you need you simply walk out again without having to line up and wait for a checkout.
A short time after you leave the store your Amazon account will be charged and you’ll be sent a receipt.
The Amazon Go concept is being tested in an 1,800-square foot space with Amazon employees in Seattle.
Currently the store is offering ready-to-eat breakfast, lunch and dinner options along with groceries and staples like bread, milk, cheese and chocolate.
All you need to shop is an Amazon account, a smartphone and the free Amazon Go app.
Computer vision and deep machine learning observes the items customers take from the shelves and links that to their account instantly.
That means all of the items in your basket has already been registered. When you’ve got everything you need, you can just walk out the door.
No need for checkouts and therefore no lines at all.
Amazon Go is still in beta testing but is expected to be opened to the public in 2017.
It certainly can take the stress out of shopping and give you back the time you’d lose waiting at the checkout.
The concept has the potential to re-energise the bricks and mortar shopping experience which has been battling online retail.
One of the main reasons people shop online is for convenience.
With Amazon Go, that convenience can now offered in a physical store.