Laser releases its SmartHome range in Big W with prices starting as low as $8

Australian homegrown consumer electronics brand Laser has released its SmartHome brand of easy-to-install and affordable smart home devices in Big W stores nationwide with products available from as little as $8.

Laser’s SmartHome range is designed to be easy to connect and easy to use so you can be up and running in minutes.

As the smart home products hit the shelves in Big W from tomorrow, Laser will also reduce the prices across this entire range by up to 20 per cent.

The products include a smart doorbell for less than $100, a full HD camera for $39 and smart lighting from just $8.

Laser is proving you don’t need to spend big money to have a smart home and are making these products accessible to more customers than ever before by making them even more affordable and easy to connect.

“We have always been ‘laser’-focused on driving prices down in this category, and our range in Big W is testament to how far the smart home category has come in just a few short years,” says Chris Lau, Managing Director of Laser Co.

“Not long ago a single smart light bulb would have cost upwards of $40 each, and we can now offer Australian families far more value such that they are essentially not paying any extra to ‘go smart’.

“In fact, these days you can get a wide combination of smart products and create a true smart home by bundling light bulbs, power plugs and maybe even a smart security camera for under $100.”

The Laser SmartHome products are also compatible with Amazon Alexa and are a certified Google partner which means Australians can control their devices easily via voice commands or as standalone products controlled via the Laser SmartHome app which is available for Android and iOS devices.

The Laser products connect directly to your wi-fi with no hub or any other hardware required.

This means customers are free to mix and match products and brands as they build up their smart home system.


Laser’s SmartHome range includes everyday Smart Light Bulbs, strip lights, vintage style filament bulbs and downlights to offer a variety of option to suit every family’s individual style and needs.

They are available in a range of fittings and styles, Laser gives you the option to choose between cool and warm whites, to RGB bulbs offering over 16 million colour options for every mood or scene.

The lights can be switched on/off, dimmed or scheduled using the free Laser SmartHome App or on any compatible smart device.

– Laser Smart 10W WHITE Smart Bulb – RRP $10, Sale Price $8

– Laser Smart 10W RGB Smart Bulb – RRP $15, Sale Price $12

– Laser Smart G80 Filament Bulb Amber – RRP $24 (new RRP $20), Sale Price $16

– Laser Smart 2m LED Strip Light with USB Connector – RRP $29, Sale Price $23.20


Laser’s power options allow any appliance or device to be turned into a smart device.

The popular smart wi-fi plug with dual USB ports also comes with power monitoring and energy saving features.

– Laser Smart Wi-Fi Plug with Dual USB and Power Monitor – RRP $29, Sale Price $19


Australia’s most affordable range of smart cameras allows you to put more cameras in more places, giving all round security. Being DIY they are suitable for rentals, houses and apartments.

Now you can respond to visitors anywhere and anytime with the Laser Smart Doorbell.

Users can receive alerts via the free app when a visitor is at the door and allow the user to see and communicate with them via two-way audio function.

– Laser Smart Full HD Camera – RRP $49, Sale Price $39.20

– Laser Smart Full HD Video Door Bell White – RRP $149, Sale Price $99

The Laser SmartHome range is available from tomorrow in select Big W stores or online at for click and collect or delivery.

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