Are you new to Instagram and want to try and grow your follower count as quickly as possible? Have you had an account for a while now but can’t seem to gain any new followers?
Of all the different social media platforms that are available these days, Instagram is by far one of the most commonly used and post popular around. Instagram has been the go-to for so many different brands and businesses, as well as individuals around the world as a way to get noticed, and this is because of the sheer number of users that Instagram has.
Since its launch in 2010, Instagram has managed to amass over 1 billion active monthly users making it a great place for businesses to try and grow their audience, along with a whole load of other benefits. Getting followers isn’t as easy as it looks, and if you are new to Instagram, you might not know what to do. Here are some tips to get more followers on Instagram.
Use hashtags
Whether you are new to social media or you’ve been using it for a while, you should know what a hashtag is by now, but for those who don’t, essentially, they are just keywords that you can put in the captions of your content which other users can then search. When searching they will find every post that has been posted using the same hashtag.
Hashtags are a brilliant way to extend the reach of your content to a much larger audience they might not yet follow, but on top of this, by making use of hashtags you direct your content to your target audience and almost guarantee that you will get more engagement because people who like that kind of content will be seeing it. When using hashtags make sure to use the most popular one that you can find, that are related to your content.
If you want to be even more successful in finding them, you can use tools that generate the most relevant hashtags for your business such as Task Ant, which is an online tool that will bring you more audience and grow your business on Instagram through discovering the right hashtags. Even when you are familiar with the right hashtags, keep in mind that you should only post a maximum of 4 or 5 otherwise you will come across as annoying.
Engage as much as you can
Many people think that when it comes to marketing a brand or business on social media, its just like traditional marketing where you advertise something and don’t engage don’t really have any more to do after that. Social media, Instagram in particular, is a bit different and if you go about using it like this you might just end up not doing yourself any good.
Engagement is key when it comes to social media, and this doesn’t only mean coming from your audience. Social media is not a one-way communication channel and this means that you need to engage with your followers and other users too. There are so many ways in which your can do this but the most popular are by replying to comments on your content, liking and sharing other people’s content, following other users, and even responding to direct messages. This is a great way to not only encourage people to engage with your but also to follow you back.
Use stories and reels
Instagram is always on a mission to try and make the platform the best it can be for its users and keep up with the demand of the users. This means that they are constantly introducing new features to the app which allow you to do different things.
The most recent additions to Instagram are reels and stories which allow you to post short videos and pictures in a more relaxed and in the moment manner. These two methods are very quickly becoming the most used feature on the platform making them a great place for you to post to get more followers.
Don’t advertise all the time
As mentioned earlier, many people try to market on social media in a similar manner to traditional marketing and this just doesn’t work. Instagram is first and foremost a social media platform where people come to be entertained. This means that they don’t want to just be advertised to all the time but rather want to see some interesting and fun content. Instead of just posting your products all the time, try sharing other users’ content that you think your audience might enjoy, or even post content that is related to your brand but not necessarily advertising.
